Posts by Joel Olawanle

I’ve worked on enough campaigns to know that when a team produces one great video, the next step is creating a version for TikTok, YouTube, Instagram, LinkedIn, email, landing pages, etc. In content marketing, this is referred to as video repurposing or content recycling. On paper, reusing a video should…

If you’re only applying a single transformation to a short clip, manually processing may be fine. However, most post-production video workflows involve compressing, trimming, overlaying watermarks, and creating platform-specific variants.  When each of these steps depends on a person or a scheduled task to trigger them,…

Video is a powerful way for businesses to connect with audiences today, but the real challenge is post-production: manually uploading, editing, captioning, and delivering videos… not to mention optimizing them across multiple platforms and formats. It can take hours or even days, slowing down campaigns and increasing costs. That’s where…