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Video is a powerful way for businesses to connect with audiences today, but the real challenge is post-production: manually uploading, editing, captioning, and delivering videos… not to mention optimizing them across multiple platforms and formats. It can take hours or even days, slowing down campaigns and increasing costs. That’s where…

Picture yourself developing an e-commerce website where users can upload product images and videos. You’re handling a substantial volume of media files, potentially thousands, as these visual assets play a critical role in attracting buyers and effectively showcasing your products. However, managing an extensive media library can pose complex challenges…

An overlooked factor that can determine whether or not your video gets watched is… the thumbnail. It’s the digital handshake, movie poster, and book cover all in one. A compelling thumbnail can make a video go viral, but a poor one can get glossed over. But what style is more…

The path from creative idea to production-ready visual can be a long one, often filled with manual, tedious work. Translating a vision, like “a dramatic, widescreen shot of a wolf overlayed with a black and white filter”, into a precise string of technical parameters requires expertise and slows down content…

Live streaming continues to grow on platforms like YouTube and Twitch, because of the opportunity for content creators to build a community and engage with their viewers in real time. The downside of live streaming is that you lose that content once it ends, unless you record it. With…

Cloudinary has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) Platforms, for the second consecutive time. We’re excited to be named a Visionary and incredibly proud of our Product team who over the last year have been coming up with the brilliant updates…

Building online platforms for children comes with the responsibility of ensuring the content is safe to consume. To do so requires moderation, which, if manual, is slow, expensive, and simply can’t keep up with the scale of modern user-generated content (UGC). A single inappropriate image slipping through the cracks can…

Research shows that clickable hotspots and personalized overlays can improve conversion rates by 30% or more, but businesses hesitate to implement them due to perceived complexity and development overhead. As someone who has done many video optimization experiments, I’ve seen how interactive elements can turn viewers…

Cloudinary offers powerful image and video transformation capabilities. When you need to apply a custom filter, execute pixel-level logic, or perform proprietary image manipulation not covered by the built-in effects, Cloudinary Custom Functions is available. This feature allows you to extend Cloudinary’s core capabilities by injecting your custom…