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In HubSpot, you can create an AI agent that will perform various actions based on your instructions. For example, you can create an agent to send an email to you every morning with notes about the day’s upcoming meetings. To perform tasks, agents rely on agent tools. Tools are like functions in a programming language: they have parameters you pass into the tool, and the tool returns an output. Tools in HubSpot are similar to the concept of tools in MCP (Model Context Protocol). An agent tool will package API calls, LLM steps, and other supporting context to enable the AI to do the job. Tools are designed to perform specific, well-defined tasks, such as querying a database, performing CRUD (Create, Read, Update, Delete) operations, or using generative AI to summarize content. In implementation terms, an agent tool is an enhanced version of a custom workflow action, which you’ll build using HubSpot’s developer project framework.

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Key considerations for agent tools

When building agent tools, keep in mind that they serve two audiences:
  • AI agents that need clear, unambiguous descriptions to understand when and how to use the tool
  • Human users (when the tool is also supported in workflows, and also in the “add tool” interface when configuring an agent) who need intuitive labels and descriptions for manual configuration.
If your agent tool is also supported in workflows, human users will interact directly with your tool’s labels and field descriptions when setting up workflow actions. Ensure these are clear and user-friendly for manual configuration.
Note the following limits at this time of the beta:
  • The agent does not have access to CRM data unless explicitly given tools to get that data.
  • The agent can’t request information from the user after it’s invoked if given insufficient information to complete the task.

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Building tools

To build a tool, check out the Create an agent tool guide along with the reference documentation, which includes information about configuration options, best practices, and request validation.

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Testing your agent tools

Agent tools should be tested in two phases:
  1. Core logic testing using HubSpot workflows to validate the tool’s functionality with correct and incorrect inputs
  2. LLM integration testing using the Developer Tool Testing Agent to verify that the agent correctly understands when and how to use your tool
Learn more about testing strategies in the Create an agent tool guide.
Last modified on December 10, 2025