Inside Paramount's Secret to Bulletproof Streaming Analytics

Advertisers and sponsors want more than great content. They need proof that their investment is paying off. And that starts with getting your analytics right. When tracking fails, the impact goes far beyond bad data. It creates legal risks, damages trust with key partners, and pulls teams into firefighting instead of building what comes next.

Yet testing analytics systems at scale is anything but simple. Every key event, impression, and environment must be validated under real-world conditions. It demands a strategic approach, one that Paramount has mastered.

Join us as Deepti Shoemaker, Paramount’s Director of Quality Engineering, sits down with Testlio’s CEO, Summer Weisberg, to share how her team scales analytics testing to protect advertiser trust, drive business growth, and deliver uninterrupted streaming experiences to over 79 million subscribers.

You’ll learn:

Ways Paramount validates critical analytics events to inform data-driven business critical decisions
How the team determines and focuses on highest-risk signals and metrics
What it takes to scale analytics validation across devices and environments
Lessons from maintaining analytics reliability during major streaming events
And more!

Meet our guest:

Deepti Shoemaker

Director of Quality Engineering, Paramount

Deepti Shoemaker, recently recognized as one of Comscore’s 2025 Data Divas, is the architect behind several high-impact quality initiatives at Paramount. From data pipeline validation to platform migrations and continuous test automation, her work is focused on delivering seamless experiences to global streaming users. She has played a key role in major launches and partnerships, including the Paramount+ and Showtime integration, Delta’s inflight streaming experience, and end-to-end QA leadership for Super Bowl LVIII, which drew more than 123 million viewers. Her leadership ensures that quality is embedded into the foundation of product development, empowering teams to move with speed, confidence, and insight.

Meet your host:

Summer Weisberg

COO and Interim CEO, Testlio

Since joining Testlio in 2020, Summer Weisberg has played a key role in expanding the company’s client services and global operations. With more than 20 years of experience in technology and customer success at companies like CloudBees, CA Technologies, and FedEx, she brings deep expertise in building high-performing teams, operationalizing quality, and delivering business impact. Summer is passionate about making quality a strategic advantage and helping companies like Netflix, Microsoft, Paramount, and PayPal move faster without compromising user experience.