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Turning G2 Data Into Scalable Impact: The Rise of Technical Consulting
Customer Success

Turning G2 Data Into Scalable Impact: The Rise of Technical Consulting

In a data-saturated, API-first world, knowing what data you have isn’t enough. The advantage lies...
10 Moments Capturing a Year of B2B SaaS Trends and Innovation Highlights

10 Moments Capturing a Year of B2B SaaS Trends and Innovation Highlights

It would be an understatement to say it’s been a year of rapid transformation for B2B software.
Turning G2 Competitive Signals Into Real-Time Customer Success Action
Customer Success

Turning G2 Competitive Signals Into Real-Time Customer Success Action

Customer success (CS) teams have long relied on product usage, support tickets, and surveys to...
How To Use Your Competitors’ Buying Signals To Protect and Grow Your Revenue
Marketing

How To Use Your Competitors’ Buying Signals To Protect and Grow Your Revenue

Software buyers are researching, comparing, and making decisions based on the social proof and...
How to Build Your Brand with G2: Value-Driven Packages for the AI Era
Brand Advocacy

How to Build Your Brand with G2: Value-Driven Packages for the AI Era

As we entered 2025, it was clear that some major market transformations were taking place. Not only...
Why Fresh Reviews Matter More Than Ever (and How to Get Them)
Review Campaign

Why Fresh Reviews Matter More Than Ever (and How to Get Them)

As the Director of Customer Marketing at G2, I know I’m biased, but my not so hot, hot take is that...
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