Material [material]

Use the material [material] attribute to describe the main fabric or material that your product is made of. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by material, then provide that information through this attribute.

On this page

• When to use
• Format
• Minimum requirements
• Best practices
• Examples

When to use

Required for all products that vary by material

Optional for any products where material is an important, distinguishing feature

If the material is an important feature of your product, then submit this attribute. We especially recommend that you submit the material attribute if customers might search for your product by material or if they might decide to buy your product based on the material.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting. Learn when and how to submit your product data in English.

File format examples

To ensure that your attribute is recognised correctly, use the formatting specific to your data source type.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

• Include the main fabric or material that your product is made of. Don't include values that belong in other attributes, such as colour [colour], size [size] or pattern [pattern].
• Submit this attribute for all products that vary by material. Use this attribute when your product is a variant that's distinguished by its material (for example, black suede shoes and black leather shoes) and also submit each variant with the same value for the item group id [item_group_id] attribute.
• Submit only one value. Only a single value will be accepted in the material [material] attribute. If you want to submit a product made of multiple materials, you can specify one primary material followed by up to two secondary materials that are each separated by a slash (/) in one single field.

Best practices

These best practices can help you to go beyond the basic requirements to optimise your product data for performance.

• Submit a material whenever it's relevant. Material is not just for clothing categories. If customers might want to know the material of your product, include that information with this attribute. For example, you might submit material for furniture, curtains and hardware.
• Submit a colour and a material for precious metals. If your product is made of a precious metal (for example, 'gold' or 'silver'), submit this information with the material [material] and colour [color] attributes.
• Include up to three materials. If your product is composed of multiple materials, you can specify one primary material followed by up to two secondary materials that are each separated by a slash (/). For example: cotton/polyester/elastane.
• Use a value that customers will be able to understand. The value that you submit can be shown to customers, so avoid abbreviations or internal terms. For example, don't submit 'calf' if you mean 'calfskin', and don't submit 'lthr' if you mean 'leather'.
• Avoid using values that don't mention the material. This attribute is optional, so if it's not relevant for your product, don't use it. For example, don't submit values like 'n/a', 'none', 'multi' or 'other'.

Examples