# Best CRM with Sales Enablement Features: What’s Worth Using Together?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I want to start a discussion about CRMs that also offer built-in sales enablement functionality—tools that do more than just track deals and help reps close them faster with the right content, automation, and insights.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">These platforms are currently top-rated in G2’s <a class="a a--md" elv="true" href="https://www.g2.com/categories/sales-enablement">Sales Enablement category</a>:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Combines CRM and sales tools in one interface. Reps can track activity, automate follow-ups, and access playbooks directly from contact records. Good for teams that want an all-in-one solution without extra integrations.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/highspot/reviews"><strong>Highspot</strong></a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">While not a CRM, Highspot integrates tightly with platforms like Salesforce and HubSpot. It enhances CRM workflows by surfacing relevant content and delivering engagement data back to sellers and managers.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/showpad-content/reviews"><strong>Showpad Content</strong></a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Built for rep training and content access, Showpad supplements CRM functionality by organizing sales materials and guiding conversations. Works well when paired with a CRM that lacks content delivery tools.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews"><strong>Salesforce Sales Cloud</strong></a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">CRM and sales enablement features are deeply connected. Users can build guided selling flows, manage pipeline stages, and integrate enablement content directly within opportunities and accounts.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/seismic-content/reviews"><strong>Seismic</strong></a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Often used alongside a CRM, Seismic pushes contextually relevant content based on CRM activity. Helps teams personalize outreach and streamline content access without disrupting workflows.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’re using any of these tools, how well do the CRM and enablement functions work together? Is there one platform that makes things easier for your reps or more complicated? Let's compare notes!</p>

##### Post Metadata
- Posted at: 6 months ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Does HubSpot Sales Hub deliver enough enablement out of the box, or do most teams end up pairing it with a separate content platform like Highspot or Seismic?&lt;/p&gt;

##### Comment Metadata
- Posted at: 6 months ago





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