Zeta Marketing Platform Reviews & Product Details

What I like best about Zeta Marketing Platform is the combination of quality, speed, and performance. Your onsite banners integrate perfectly with our LVBET website, follow our brand guidelines, and look genuinely premium. The creatives load fast, feel seamless for new visitors, and have already helped us noticeably improve both our FTD and registration rates. I also really appreciate the smooth communication and quick turnaround — it makes the whole collaboration extremely easy and effective. Review collected by and hosted on G2.com.

The only thing I dislike is that the banner currently also pops up for already registered users. It’s not ideal for the user experience. Zeta has provided a solution, and we are now working on implementing it on our side, but this has been the only real issue so far. Other than that, everything else has worked very well. Review collected by and hosted on G2.com.

What I appreciate most about the Zeta Marketing Platform is its excellent support team, who are always responsive and truly helpful whenever I encounter issues or have questions. The user interface stands out for being well-designed and intuitive, which makes navigating the platform and running campaigns straightforward and efficient. Another significant advantage is the platform’s seamless execution of omnichannel campaigns across various touchpoints, enabling a unified and consistent customer experience. In summary, Zeta brings together ease of use, reliable support, and robust omnichannel features to create a highly effective marketing solution. Review collected by and hosted on G2.com.

One aspect where the Zeta Marketing Platform could be enhanced is in its approach to dynamic content. The process of creating and managing dynamic elements is not as straightforward as it should be, often demanding additional effort or the use of workarounds to reach the preferred level of personalization. Simplifying and streamlining this process would greatly improve the overall user experience, making dynamic content easier to develop and maintain. Review collected by and hosted on G2.com.

It's very intuitive and user friendly to use. When we want to implement somehting it's fast and easy. Review collected by and hosted on G2.com.

To be honest, I don't have anything I dislike, I like using it and never thought about something I would change. Review collected by and hosted on G2.com.

Our account reps are very informative & know the best process to help answer any questions or provide resolutions to existing problems. The UI is very user-friendly which makes m day-to-day so much easier. Integration between third-party vendors is very seamless & if they do not support they look into future options internally to update on their end. Review collected by and hosted on G2.com.

Sometimes the platform tweaks out on me and I have to refresh my browser, this may also be a network error on my end though. One other area to improve would be the query segment logic. We have had multiple times where an intended audience/segment 'zero's out' which prevents or delays an email from being sent out of caution. Review collected by and hosted on G2.com.

I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools. Review collected by and hosted on G2.com.

I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront. Review collected by and hosted on G2.com.

I've used most ESP's available in the market, and generally it's with an independent CDP which has often led to issues with data discrepancies and having extra moving parts that tends to lead to issues. We use Zeta's CDP and ESP functionality and having it all within one instance has been extremely helpful. Implementing it was very smooth and it's opened a door to enable easier use of customer data for our performance marketing teams. It's helped democratise data in an organisation that was historically siloed. The platform feels intuitive, and from an email marketing perspective the WYSIWYG campaign builder is without doubt the best available in the market. Above all else the team that we work with on a day to day adopting the platform and driving CRM growth for my organisation is Zeta's biggest selling point. Compared to other marketing cloud providers I've worked with, the Zeta team are driven by joint KPI's and feel like an extension of my own team in the business. They truly understand that relationship building is the key to long term partnerships that lead to success. Review collected by and hosted on G2.com.

Lack of folder structure for campaigns and audiences can be a challenge if you're not au fait with the tagging. The coupon code functionality is quite black box compared to other marketing cloud tools which has created challenges with visibility on code usages. It's also lacking the option to create an host web pages within the tool, which would be very helpful for data capture. Review collected by and hosted on G2.com.

Having a qualified team behind and the ease of negotiating with several European countries has been very valuable in my case. Review collected by and hosted on G2.com.

The lack of a specific location in Spain to work with sometimes makes the process not as fast as I would like. Review collected by and hosted on G2.com.

Unified customer view that easily handles large data sets for omnichannel campaigns. Review collected by and hosted on G2.com.

Finding materials to learn how to become a Zeta master has been challenging. I find the Zeta Learning Studio and Knowledge Base to be limited. I would recommend putting more tutorials on YouTube. Review collected by and hosted on G2.com.

We've benefited from the fact that we can manage and send campaigns on our own, without having to work with an in-house SME. In doing so, we've cut time to market from a minimum of 2 weeks, to a matter of days in some instances. It's really been a game changer for our team. We sent about 37 unique campaigns YTD and haven't had many issues at all - with both marketing and transactional emails. Review collected by and hosted on G2.com.

We've found that special links can be temperamental at times. Also, it would be nice to be able to get the look/feel of an HTML email, without having a deep knowledge of coding. Maybe that looks like more options as it relates to formatting, I'm not sure. But an "HTML for dummies" option would be helpful. Review collected by and hosted on G2.com.

I really like the way creative assets are displayed, the ability to run A/B tests, and the fact that the support team is very helpful and friendly. Review collected by and hosted on G2.com.

I didn’t like that there were issues with integrating an external tool for email delivery—the process was delayed and required additional technical work. Fortunately, the problem was resolved, and everything is now working properly. Review collected by and hosted on G2.com.