At #GoogleNewFront, Andrew Hotz announced a new comprehensive commerce & retail media solution in Display & Video 360. Designed with a diverse ecosystem of partners, it reflects varied shopping behaviors and will enable advertisers to combine brand and shopper marketing in a single campaign. #DV360 is also set to bring these capabilities to YouTube later in the summer. Learn more: https://goo.gle/4d2UDdF
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Advertisers: Don’t miss the latest #GML2025 updates that can transform how you use first-party data. Check it out ⬇️
First-party data doesn’t have to be hard to activate in Google Ads! That’s why we're excited to announce the launch of Google tag gateway for advertisers to improve your campaign measurement with: 🏃 Faster data delivery ✅ Improved conversion tracking 💡 Deeper campaign insights Advertisers who configured Google tag gateway for advertisers saw an 11% uplift in signals. Available for GA soon - read the full announcement here https://goo.gle/4kaaWYp and learn more about what’s new at GML 2025 https://goo.gle/4k8hPcv.
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When you bring your media together, guess what follows? 🤔 Better business results. Buying piece by piece just doesn’t give you the same ROAS. https://goo.gle/4d2UDdF #GoogleNewFront
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Google Marketing Platform reposted this
#YouTubeNewFront is here! Tune in at 4:30pm ET, 5/8 https://goo.gle/431Zfw5 IAB
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Google Marketing Platform reposted this
Curious about what's next in ads? 👀 Join us for Google Marketing Live! Get a sneak peek before the Global Ads Innovation Keynote, and stick around for a virtual Q&A with our experts. You won’t want to miss this → https://goo.gle/3RPucOO
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At #GoogleNewFront, Kristen O'Hara showed how the old definition of CTV no longer applies and unveiled how DV360 can help marketers show up for audiences wherever they are searching, scrolling, shopping and streaming. Read the full blog here: https://goo.gle/4d2UDdF
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One click. Multiple possibilities. Advertisers, learn more about how you can use AI-powered solutions to better control campaigns in a single click ⬇️
In one click, enable AI-powered enhancements for your existing Search campaigns! Introducing AI Max for Search campaigns, coming soon to help you: - Maximize reach and drive performance - Tailor your ads to match intent - Get more control and transparency Read more about these new features 👉 https://goo.gle/3EUT1py And tune in live to #GML2025 https://goo.gle/3GCpTnL to learn more about what’s new.
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Reminder: This new Google AI powered buying experience isn't a bolt-on; it's the Display & Video 360 you know, supercharged for unparalleled simplicity and efficiency — no complex transitions needed. Check out #GoogleNewFront to learn how William Reardon & others are rethinking CTV: https://goo.gle/4d2UDdF
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#GoogleNewFront key announcements ⬇️ Read the full blog: https://goo.gle/4d2UDdF
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🔔 Attention everyone! #GoogleNewFront kicks off at 11:30 AM ET today (5/5) Watch the livestream ➡️ https://goo.gle/42STqRm IAB
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