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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the seamless service provided, highlighting the straightforward installation process and reliable connectivity experienced in various locations. People appreciate the convenience and efficiency of the service, particularly when traveling. Consumers also value the clear instructions and ease of use associated with the app and setup. Many reviewers commend the staff for their exceptional support, noting their politeness, knowledge, and willingness to assist with installation and inquiries. The prompt and helpful customer service receives frequent positive feedback. However, opinions on customer service and the product itself are not consistently positive across all reviews, indicating some variability in experiences.

Based on these reviews

Rated 4 out of 5 stars
Verified

Was super easy and friendly and the attendant made sure everything was installed correctly and was working. We got a '3 network' sim, which doesn't seem to have great coverage as we move around the... See more

Company replied

Rated 5 out of 5 stars
Verified

The fellow at LHR was remarkably helpful and to the point. I told him what I needed, he made a recommendation, set up the phone and I was off. The phone worked without issue for the two weeks I was in... See more

Company replied

Rated 5 out of 5 stars
Verified

The agent at the counter was very attentive and helpful. She quickly installed the SIM in my phone and verified it functioned perfectly. Payment was smooth making for a very simple transaction. The se... See more

Company replied

Rated 5 out of 5 stars
Verified

Booked a data only plan while traveling to the USA during a short break. The setup was quick & painless and ready to go once we landed without need to physically alter anything on my phone. Simi... See more

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Rated 3 out of 5 stars
Verified

I am staying in Bayswater area and I sometimes do not have signal! As a tourist, I bought this sim as I was told it would cover me adequately around the whole of the UK (England/Wales/Northern Irelan... See more

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Rated 3 out of 5 stars
Verified

Quite rude. No greeting when we arrived. Served another customer as she was serving us. Asked us to complete the rating before even explaining what it was. Said she would lose her job unless we gave... See more

Company replied

Rated 5 out of 5 stars
Verified

Good experience with using the 80Gbytes data/voice/text plan on EE network (4G) last month and this month in Andover and London areas in UK. Except for being indoor in the hotel (near SP10 3UX), ther... See more

Company replied

Rated 5 out of 5 stars
Verified

Plan meet all my needs while on holiday and was as described. Connectivity was excellent, speed was fast. Client support was wonderful! Chat and emails channels were responded to very quickly a... See more

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Rated 5 out of 5 stars
Verified

I needed an eSIM in a hurry as mine was not working Sim Local sorted me out within 5 minutes and I could continue with my holiday Excellent and Effecient service

Company replied

Rated 5 out of 5 stars
Verified

Awena, the assistant in the kiosk at Heathrow terminal 5 was amazing. So efficient and polite. Explained everything to me clearly and I was ready to go in less than five minutes. A very pleasant and... See more

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Rated 5 out of 5 stars
Verified

Didn't work Cost me $US45 which haven't been refunded even though they weren't used I think it was because I have an IPhone12 More instructions would have helped Update Sim Local Support saw... See more

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Rated 4 out of 5 stars
Verified

I was able to connect to EE before I disembarked from the plane at Heathrow. Mobile data worked perfectly everywhere that I went (London, Northampton, and Oxford). However, my understanding is that my... See more

Company replied

Rated 4 out of 5 stars
Verified

The plans choices are good. Purchasing plans through the App. and activation were easy. The information on the data usage could be improved. The plan I chose was Lycamobile. It was not obvious how to... See more

Company replied

Rated 5 out of 5 stars
Verified

Purchased an eSIM for the UK the day before my flight. While I waited for a checked bag, I logged in to Heathrow's WiFi and followed the instructions on the Sim Local app for installation and cellula... See more

Company replied

Rated 3 out of 5 stars
Verified

Service coverage is not great and will struggle to connect to even 4G internet. Not stable at all. Phone never connected to 5G internet despite being in areas that were definitely 5G coverage. Find my... See more

Company replied

Rated 5 out of 5 stars
Verified

Great deal. Felt safe security wise. All calls in country worked great, people could call me with the local number. Circuits always busy when tried to use international calling minutes.

Company replied

Rated 5 out of 5 stars
Verified

This Sim really works! I am very satisfied. Definitely, I will buy it again. Congratulations

Company replied

Rated 5 out of 5 stars

We had a great experience for traveling to Chile & Argentinia. The price was really fair compared to other companies. I used the sim as a German user and had no problems. It was easy and fast connecte... See more

Company replied

Rated 4 out of 5 stars
Verified

I don't know how it happened, but we thought we were purchasing for service in Mexico, once we arrived in Mexico, it showed as Orange France ??? on our phones. Needless to say, it didn't work for us... See more

Company replied

Rated 5 out of 5 stars
Verified

The salesperson was very helpful in explaining the different benefits of each sim, and got me all set up within just a few minutes!

Company replied

Rated 5 out of 5 stars
Verified

The customer service representative was nice and honest about what type of SIM card I should get. Didn’t try to sell me the most expensive. Asked about my flight and where I’m coming from

Company replied

Rated 5 out of 5 stars
Verified

Very friendly service very professional and supportive took time to help me installing my SIM card and explaining everything patiently. Thank you Asanka and Seema!

Company replied

Rated 5 out of 5 stars
Verified

I had the greatest experience! It was my first time purchasing a sim card from Gatwick and everything went smoothly. The person that assisted me was very polite and helpful.

Company replied

Rated 5 out of 5 stars

The customer service was exceptional. Fawaz helped me purchase and then went out of his way to set up the e-sim for me, as hadn’t done this before. Easy, quick and I’m connected.

Company replied

Rated 5 out of 5 stars

I got my eSIM once I arrived in London, and the coverage feels amazing. Sometimes, I feel this plan works better than my hometown's line. I love Sim Local!!!!!

Company replied

Rated 5 out of 5 stars
Verified

I bought the SIM at Gatwick airport. The attendant was a very gentle girl who helped me choosing the best SIM she also helped me changing the SIM in the phone. I paid with card very easy and the mail... See more

Company replied

Rated 5 out of 5 stars
Verified

Sophie was incredibly helpful And made sure everything was working perfectly. Great customer service. Would use again for sure.

Company replied

Rated 5 out of 5 stars
Verified

Your agent Gurpreet was very helpful. Let you know more about your mobile service at the end of my visit

Company replied

Rated 5 out of 5 stars
Verified

I arrived yesterday into Gatwick. This is my very first time to the UK and was a little lost. Couldn't find where to get my luggage. I spotted your booth...went straight over...told your lovely ag... See more

Company replied

Rated 5 out of 5 stars
Verified

Great experience in getting two SIM’s at Heathrow T 3 arrivals . Was out of there in 5 minutes.

Company replied

Rated 5 out of 5 stars
Verified

Efficiency and courtesy defined my experience at this place. The attendant was knowledgeable and patient and the whole process took 2 mins.

Company replied

Rated 3 out of 5 stars
Verified

I bought the e sim at airport but the lady was in a hurry. Didn’t even show me the phone number, how to check balance, just that i will get all details via email. I could not even book a uber with... See more

Company replied

Rated 4 out of 5 stars
Verified

Helpful guy who had patience with a senior who is not tech savvy!

Company replied

Rated 5 out of 5 stars
Verified

Very good service from the time I activated and further the staff was very helpful, which is excellent.

Company replied

Rated 5 out of 5 stars
Verified

Very helpful, nothing was a problem and delivered with a smile.

Company replied

Rated 5 out of 5 stars
Verified

It was preatty easy to use, we got great rocomanations from the staff and they were really nice with us

Company replied

Rated 5 out of 5 stars
Verified

Very nice and helpful person at the desk at Heathrow Airport.

Company replied

Rated 5 out of 5 stars
Verified

Great experience, very helpful!Seema was perfect at handling my questions and concerns

Company replied

Rated 5 out of 5 stars
Verified

Fast and reliable. Staff at the airport were very kind.

Company replied

Rated 5 out of 5 stars
Verified

It was greaf service able to connect to uk and europe

Company replied

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Company details

  1. Telecommunications Service Provider
  2. Cell Phone Store
  3. Internet Service Provider
  4. Phone and Internet Service
  5. Travel Aggregator

About Sim Local

Written by the company

Sim Local has been helping travellers stay connected since 2011, and is a leader in the travel connectivity industry.

We connect travellers to the networks locals trust with our instant eSIM plans giving you stronger coverage, faster speeds, and better value than expensive roaming. Sim Local offers access to more local eSIM plans than any other eSIM provider, so you can choose the perfect package for your travel and connectivity needs.

With instant eSIM plan purchase and activation available through our website or the Sim Local app, it’s never been easier to get connected before you fly or the moment you land.

We partner with trusted local mobile operators worldwide to deliver just-like-home connectivity, backed by reliability, transparency, and expert support.

Alongside our online eSIM offering, Sim Local has a proven physical presence in international airports, with stores in London Heathrow, London Gatwick, Madrid, Vienna and Athens, as well as eSIM kiosks, SIM card vending machines, and partner locations including WHSmith and InMotion.

Whether digital or in-store, Sim Local is the smarter choice for simple, instant travel connectivity.

What is an eSIM?

An eSIM (embedded SIM) is built directly into your device. Instead of swapping physical SIM cards, you can download a digital eSIM profile, install it in minutes, and instantly connect to a mobile network at your destination.

Why Choose a Sim Local eSIM?

  • Access to the best local mobile networks with great value data packages
  • Some plans include calls and texts too
  • Trusted local MNOs and MVNOs for stronger coverage and faster speeds
  • More reliable than global resellers

How does Sim Local work?

  1. Download the Sim Local app (or visit our website).
  2. Choose your destination and purchase an eSIM plan.
  3. Install your eSIM digitally on your device.
  4. Land, switch it on, and connect instantly.

Or visit a Sim Local store in one of our airport locations, where our team can help you choose the perfect plan.

Sim Local Features

  • Access to more local eSIM plans than any other provider
  • Fast eSIM activation in under 5 minutes
  • Stronger coverage and faster speeds with trusted networks
  • Plans include hotspot capability
  • Expert customer service via WhatsApp
  • Transparent pricing with no roaming fees
  • Store presence in major international airports

Sim Local eSIM FAQs

What does a Sim Local eSIM plan include?
Data-only plans, unlimited data plans, and local plans with calls & texts. Plans available for 7, 10, 15, 30, 60, or 90 days.

How much does it cost?
Prices vary by destination and data amount, with affordable options for every type of traveller.

Does an eSIM come with a number?
Some local eSIMs include a phone number for calls and texts. Check your plan’s details before purchase.

Which devices are compatible?
Most newer iOS and Android devices support eSIM. See our compatibility guide: compatible handsets

Can I use my SIM card at the same time?
Yes. Most devices support dual SIM, so you can keep your primary number active while using a Sim Local eSIM.

Popular eSIM Destinations

Learn More

🌐 Website
📖 Blog
📍 Store Locations
🔒 Privacy Policy
📜 Terms & Conditions

Join the Sim Local community!
Follow @simlocal on Instagram or simlocal_esim on TikTok!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Verified

Very kind and helpful

Very kind and helpful, thank you

January 13, 2026
Sim Local logo

Reply from Sim Local

Hi there,
Thanks for leaving a review. It’s nice to know you found our service helpful.

Rated 5 out of 5 stars
Verified

Thank you nurunnabi

January 13, 2026
Sim Local logo

Reply from Sim Local

Hi there,
Thank you for sharing your thoughts. It's great to hear that our team provided the support you needed.

Rated 5 out of 5 stars
Verified

Good service

Good service

January 13, 2026
Sim Local logo

Reply from Sim Local

Hi Ana,
Thanks for sharing your experience. We're pleased to hear our service met your expectations.

Rated 5 out of 5 stars
Verified
Sim Local logo

Reply from Sim Local

Hi there,
Thank you for your feedback. We're glad to hear everything went well and that you had a positive experience with the service provided with Nurunnabi.

Rated 5 out of 5 stars
Verified

Good service and fast

January 13, 2026
Sim Local logo

Reply from Sim Local

Hello,

We're glad you found our service good and fast. Thank you for your positive feedback; it means a lot to us.

Rated 5 out of 5 stars
Verified

Nurunnabi has being so helpful.

Nurunnabi has being so helpful.

January 13, 2026
Sim Local logo

Reply from Sim Local

Hi there,

We are so glad that our team was helpful. We appreciate you taking the time to share your positive experience with us.

Rated 5 out of 5 stars
Verified

Efficient & thrifty

7am ish, London Heathrow terminal 2.
It was open. No line. Sales lady was a little brisk but efficient. I spent £30, she swopped out sim cards, tapped & fiddled & it was done. Compared to USA Verizon $12 per day for an international plan, this is the way to go.
New phone number given but have same access to WhatsApp (& other apps) which is what I use.
Im very happy.

January 8, 2026
Sim Local logo

Reply from Sim Local

Hi there,

We're happy to hear that you had a positive experience at Heathrow Terminal 2. We appreciate you sharing how efficient the service was and that you found a cost-effective alternative to international roaming. Thank you for your feedback.

Rated 5 out of 5 stars

Fawaz was amazing

Fawaz was amazing! Helped me get started immediately! Saved my trip honestly!

January 12, 2026
Unprompted review
Sim Local logo

Reply from Sim Local

Hello Connor,

We're happy to hear that you had such a positive experience! We appreciate your feedback and are so glad we could assist you in having a great trip.

Rated 5 out of 5 stars
Verified

Very easy

Very easy, all gone well

January 9, 2026
Sim Local logo

Reply from Sim Local

Hello Sarah,

We're happy to hear that everything went smoothly. Thank you for sharing your positive experience with us; we appreciate it.

Rated 4 out of 5 stars
Verified

Helpful service

Nur your rep was very helpful and knowledgeable.

January 12, 2026
Sim Local logo

Reply from Sim Local

Hello Oba,

We appreciate you taking the time to share your positive experience. We're glad to hear that our representative was so helpful and knowledgeable!

Rated 5 out of 5 stars
Invited

An eSIM for every destination

An eSIM for every destination, with clear instructions on how to install. Highly recommended.

January 12, 2026
Sim Local logo

Reply from Sim Local

Hello Sajid,

We're happy to hear that you found our eSIMs helpful for every destination and the installation instructions clear. Thank you for your recommendation and positive feedback!

Rated 5 out of 5 stars
Verified

The customer service was excellent

The customer service was excellent. She took the time to explain everything.

January 12, 2026
Sim Local logo

Reply from Sim Local

Hello Lisa

We're happy to hear that you received excellent customer service! We appreciate you taking the time to share your positive experience with us.

Rated 5 out of 5 stars
Verified

Excellent customer service especially…

Excellent customer service especially for traveling

January 12, 2026
Sim Local logo

Reply from Sim Local

Hello there

We're happy to hear that you found our customer service excellent, especially while traveling. Thank you for sharing your positive experience with us!

Rated 5 out of 5 stars
Verified

Quick and friendly service

Quick and friendly service. Highly recommend

January 12, 2026
Sim Local logo

Reply from Sim Local

Hello there

We are happy to hear that you received quick and friendly service. Thank you for your recommendation and positive feedback!

Rated 5 out of 5 stars
Verified

Very good price and deal

Very good price and deal. Thanks for Nurunnabi helping me to set this SIM card up!

January 12, 2026
Sim Local logo

Reply from Sim Local

Hello customer,

We're happy to hear that you received a good deal! We appreciate you mentioning the assistance you received setting up the SIM card. Thank you for your feedback!

Rated 2 out of 5 stars
Verified

The sim didn't work in France

The sim worked perfectly in the UK, but once I got to France I was unable to use it as it wouldn't connect.

January 8, 2026
Sim Local logo

Reply from Sim Local

Hello Kelly,

Thank you for taking the time to share your experience. We’re very sorry to hear that the SIM didn’t connect in France after working in the UK.

We’re currently looking into this issue and have sent you an email so we can gather a few more details and assist you further. Please feel free to reply at your convenience, and we’ll be happy to help.

Rated 5 out of 5 stars
Verified

Great service and quick

January 11, 2026
Sim Local logo

Reply from Sim Local

Hello there

We're glad you found our service great and quick. Thank you for your positive feedback; it means a lot to us.

Rated 5 out of 5 stars
Verified

Good service

Good service

January 11, 2026
Sim Local logo

Reply from Sim Local

Thanks for your review! We’re happy to know you had a good experience with our service.

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