Notifications in Chrome are a useful feature to keep up with updates from your favorite sites. However, we know that some notifications may be spammy or even deceptive. We’ve received reports of notifications diverting you to download suspicious software, tricking you into sharing personal information or asking you to make purchases on potentially fraudulent online store fronts.
To defend against these threats, Chrome is launching warnings of unwanted notifications on Android. This new feature uses on-device machine learning to detect and warn you about potentially deceptive or spammy notifications, giving you an extra level of control over the information displayed on your device.
When a notification is flagged by Chrome, you’ll see the name of the site sending the notification, a message warning that the contents of the notification are potentially deceptive or spammy, and the option to either unsubscribe from the site or see the flagged content.
An example of a notification flagged as possibly spam.
If you choose to see the notification you will still see the option to unsubscribe or you can choose to always allow notifications from that site and not see warnings in the future.
What you see when viewing a flagged notification.
How It Works
Chrome uses a local, on-device machine learning model to analyze notification content. This model identifies notifications that are likely to be unwanted. The model is trained on the textual contents of the notification, like the title, body, and action button texts.
Notifications are end to end encrypted. The analysis of each message is done on-device and notification contents are not sent to Google, to protect user privacy. Due to the sensitive nature of notifications content, the model was trained using synthetic data generated by the Gemini large language model (LLM). The training data was evaluated against real notifications Chrome security team collected by subscribing to a variety of websites that were then classified by human experts. To start, this feature is only available on Android as the majority of notifications are sent to mobile devices, however we will evaluate expanding to other platforms in the future.
This feature is just one of many ways Chrome works to reduce the number of potentially harmful notifications you receive. Other ways Chrome protects against potentially harmful notifications include:
In Safety Check you can review any notification permission revocations
Notification warnings are an important step in Chrome's ongoing commitment to user safety. The Chrome Security team in partnership with Google Safe Browsing continually monitors threats to our users in order to evolve our defenses against abusive activity across the web. Keep an eye on our blog for updates on how we are helping you stay one step ahead of online threats.
Since Google announced the Chromium project in 2008, we have been excited to build on the great foundations of open-source web browsers and contribute to the continued development of a rich web platform. Today, Chromium is used by hundreds of different projects globally, including big browsers like Chrome, home electronics from LG, application frameworks like Electron and even custom applications like Bloomberg terminals and SpaceX capsule control software.
In 2024, Google made over 100,000 commits to Chromium, accounting for ~94 percent of contributions. While we have no intention of reducing this investment, we continue to welcome others stepping up to invest more.
Google also continues to invest heavily in the shared infrastructure of the Open Source project to "keep the lights on", including having thousands of servers endlessly running millions of tests, responding to hundreds of incoming bugs per day, ensuring the important ones get fixed, and constantly investing in code health to keep the whole project maintainable. This work represents hundreds of millions of US dollars in annual investment just for maintenance costs before any new feature, innovation or other business priorities can be addressed.
Sustainable funding of critical open source infrastructure remains a hot industry-wide topic of discussion and over the years we’ve heard from many companies and developers about how critical the Chromium project is to their work. They’ve also shared how they would like to support the continued health of the project, beyond direct engineering support.
Today Google is pleased to announce our partnership with The Linux Foundation and the launch of the Supporters of Chromium-based Browsers. The goal of this initiative is to foster a sustainable environment of open-source contributions towards the health of the Chromium ecosystem and financially support a community of developers who want to contribute to the project, encouraging widespread support and continued technological progress for Chromium embedders.
The Supporters of Chromium-based Browsers fund will be managed by the Linux Foundation, following their long established practices for open governance, prioritizing transparency, inclusivity, and community-driven development. We’re thrilled to have Meta, Microsoft, and Opera on-board as the initial members to pledge their support.
We welcome this additional investment into Chromium’s commons and we’re looking forward to working with the other members of the Supporters of Chromium-based Browsers to ensure that it meets the needs of the wider Chromium community. At the same time, we remain committed to being the responsible steward of the Chromium project and to the massive investment necessary to keep Chromium working well for the entire web industry.
