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Historical trends in the usage statistics of tag managers for websites

This report shows the historical trends in the usage of the top tag managers since January 2025.

	2025 1 Jan	2025 1 Feb	2025 1 Mar	2025 1 Apr	2025 1 May	2025 1 Jun	2025 1 Jul	2025 1 Aug	2025 1 Sep	2025 1 Oct	2025 1 Nov	2025 1 Dec	2026 1 Jan	2026 14 Jan
None	51.2%	51.4%	51.7%	51.7%	51.8%	51.9%	52.0%	52.1%	52.3%	52.3%	52.4%	52.5%	52.7%	52.7%
Google Tag Manager	48.6%	48.4%	48.1%	48.1%	48.1%	48.0%	47.8%	47.7%	47.6%	47.5%	47.4%	47.3%	47.1%	47.1%
Adobe DTM	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%
Tealium	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Matomo Tag Manager	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%

The diagram shows only tag managers with more than 1% usage.

Find more details in our extensive tag managers market reports. Learn more

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