EMARKETER Summit:
Commerce Media Trends 2025.
Commerce media is redefining the path to ROI. Discover the trends, strategies, and innovations shaping this fast-growing space—straight from the experts.
Upcoming and Featured Events
Benchmarking What Works: How Winning Brands Measure Ad Effectiveness
Only 27% of advertisers are extremely or very confident in their measurement accuracy, according to a February 2025 survey by DISQO and AdExchanger.
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Balancing Act: B2B Marketers Juggle Performance, Brand Strategies
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Authenticity is Key to Winning Over Consumers With Healthcare Advertising
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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media, commerce, advertising, and technology New episodes are published Monday through Friday everywhere you find podcasts. Watch here.
The Behind the Numbers daily podcast helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising, and technology.
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The Reimagining Retail podcast delves into retail’s convergence with every part of our lives and across the digital media ecosystem.
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The Banking & Payments Show podcast covers the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more.
Listen NowOn-Demand Webinars
Our analyst and sponsored content webinars allow you to hear directly from industry experts and our research team as they discuss the most pertinent digital topics affecting your business. These live video webinars leverage a powerful thought-leadership approach, walk through our most robust research reports, and give you a direct line to the playmakers in your industry.
From Siloed Data to Scalable CX: Quicken’s Shift to Audience-Centric Marketing
It isn’t enough to be rich in customer data. To engage audiences, brands need to use that data to create relevant, tailored experiences that resonate. New technology can help that happen.
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What Tariffs, Antitrust Legislation, and More Mean for Marketers and Advertisers
Join EMARKETER analysts for a panel-style breakdown of the "Liberation Day" tariffs and their impact on commerce, media, and marketing strategy.
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The State of Customer Engagement in 2025
Nearly 4 in 10 top performing brands are likely to use AI to adjust messaging based on customer engagement, according to Braze and Wakefield Research.
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Sound Idea: Why Digital Audio is Essential to Your Ad Strategy
Digital audio didn’t replace traditional radio—it expanded the playing field. Today, US adults spend an average of 85 minutes per day with digital audio, creating more opportunities than ever for advertisers, according to EMARKETER forecasts.
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Beyond Traditional TV: A Strategic Guide to CTV Advertising Platforms
By 2027, 245.8 million people in the US will use connected TV (CTV), representing over 70.5% of the population, according to our forecast.
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2025 CTV Trends: Adapting to Evolving Viewer Habits
Connected TV (CTV) is thriving and changing. Advancements in technology coupled with ever-evolving viewer preferences and behaviors are reshaping best practices in CTV and ad-supported streaming.
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Fixing the Funnel: Actionable Insights from 1,000+ Google and Meta Geo Tests
Leading marketers know the importance of scaling upper-funnel channels and avoiding the trap of over-reported performance in the lower-funnel. But before you can confidently reallocate, you need a fully optimized foundation—one that turns ad spend into measurable, incremental growth.
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Transform Marketing Chaos into Clarity with Connected Identity
Marketers are grappling with martech stacks that are increasingly fragmented, chaotic and poorly integrated. As consumer expectations rise, and media consumption patterns shift, that can prevent them from achieving their goals.
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Introducing AI Search: Enabling Research Across Your Organization
The marketing, advertising, and ecommerce landscape is constantly changing, and you need to pivot your strategies to adjust. That means more time looking into trends and data, and less time to strategize about what that data means.
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Retail Kickoff: Trends to Watch in 2025
Get ready to finish Q1 strong and keep that momentum going into Q2. In this live Tech-Talk Webinar, we’ll explore takeaways from seasonal trends, how shifts in retail media and consumer behavior are influencing spending habits, and which retailers are set to thrive in 2025.
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New Loyalty: Delivering on the Promise of Personalization
Traditional loyalty programs don’t necessarily create loyal customers. Points-based systems, member discounts, and transactional perks aren’t fostering real customer commitment—they’re just short-term tactics.
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For Good Measure: How to Make the Most of CTV’s Data
Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices.
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Plan, Reach, Measure, Repeat: How to Transform Customer Acquisition
How do you prove the value of your marketing efforts in a timely manner? How do you know if you’re reaching enough of the right audiences to meet growth targets?
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EMARKETER Summit: Creator Economy Trends 2025
2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
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