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Note: ages 18+; individuals who use an online finance management service (browser or app) that monitors spending and financial health without requiring the user to manually input transactions and provides advice and insight based on habits at least once per month

Additional Note: Personal financial management tools may be provided by the user’s bank or from a third party such as Mint, and Quicken.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.

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