Adobe Analytics provides robust and highly adaptable segmentation and reporting capabilities. The drag-and-drop Workspace feature enables users to quickly develop in-depth insights. Its advanced attribution and journey analysis tools help uncover intricate patterns in customer behavior. Additionally, seamless integration with the Adobe ecosystem makes it especially well-suited for use at the enterprise level. Review collected by and hosted on G2.com.

The platform presents a steep learning curve and demands considerable training to use effectively. Implementing it can be quite complex, particularly when working with custom variables such as eVars and props. When handling large datasets, the Workspace feature often feels sluggish or cumbersome. Additionally, the high cost of licensing poses a challenge for smaller teams looking to adopt the tool. Review collected by and hosted on G2.com.

Our website's user behavior can be tracked in great detail with the aid of Adobe Analytics. I use it to track customer paths, page performance, and traffic sources across the site. Campaign performance can be easily monitored in real time thanks to the reports' rapid updates. Review collected by and hosted on G2.com.

When working with large datasets, some reports can take a while to load. The workspace has a lot of features, so new users might also need more time to get used to it. The onboarding process would go more smoothly with more integrated walkthroughs. Review collected by and hosted on G2.com.

As an active use of Adobe Analytics' digital features, I can say that it is a very useful system for improving your business's marketing strategies, with its advanced features, you can detect errors in your business practices and generate the solutions you need to improve in a short time.

In addition, Adobe Analytics offers excellent customer service that allows you to resolve any issues quickly and professionally. Review collected by and hosted on G2.com.

I have nothing negative to say about the digital features of Adobe Analytics, it is a great system for all types of business environments. it is a reliable system with great technical performance. Review collected by and hosted on G2.com.

Adobe Analytics is tool which is used for collect , manage , analyse data , act on data which are recived from users or customer.Through Adobe Analytics we can manage or categorised of data which are collected from users.we can gather data from website , mobile application and create dashboard for analysis purpose. Review collected by and hosted on G2.com.

Ita adavance feature require subscription either monthly or annually which make costly to small or medium size organization. some time we can not integrate this with any other software's. Review collected by and hosted on G2.com.

The digital features and resources of Adobe Analytics are the best for analyzing your customers' shopping preferences and creating a much more personalized experience for all their technical requirements.

In addition, Adobe Analytics allows you to generate detailed reports that enable you to improve the quality of all projects related to the services you offer and how you present them to your consumers. Review collected by and hosted on G2.com.

I have nothing bad to say about the performance of Adobe Analytics' virtual resources, I think it is a reliable business system and I would recommend it for all types of business environments and professional work departments. Review collected by and hosted on G2.com.

Adobe Analytics can source a good amount of data and give customised reports on the same Adobe platforms without the need to export the data and visualise elsewhere Review collected by and hosted on G2.com.

The interface can offer more features for visualisation, this should be in sync with 2025 standards of visual software in market. The UI can be improved Review collected by and hosted on G2.com.

What I appreciate most about Adobe is, honestly, the quality of its data. Since we are a large company with a significant amount of traffic, it's crucial that our analytics are reliable. Adobe doesn't sample our data at all, which means I can fully trust the numbers. When I present a report on conversions to my boss, I know it's accurate down to the last digit, and that level of precision is incredibly important. You simply can't make major budget decisions based on estimates. Another standout feature is the Analysis Workspace. It's fantastic because it allows you to build your own reports and analyses with a lot of flexibility far better than other tools I've used. The segmentation capabilities are especially impressive. I can drill down into very specific user behaviors, like identifying people who visited the cart three times in a week but only clicked a banner once. That kind of detailed, sequential analysis is essential for understanding the customer journey. It enables us to ask really complex business questions. For me, the main advantages are the flexibility and the confidence I have in the raw data. Review collected by and hosted on G2.com.

Setting up this tool requires a significant commitment. Unlike other solutions where you can simply add a tag and immediately start collecting data, this one demands custom coding, as well as configuring eVars and props. As a result, I constantly have to submit tickets to the development team just to update tags, which leads to a major bottleneck especially whenever we want to track something new. I really wish it were more self-service, but unfortunately, that's not the case. Review collected by and hosted on G2.com.

This digital data analysis software allows us to analyze and understand our website's audience. Its interface provides a comprehensive view of the data, including journey analysis, bounce rate, user behavior, and visitor flow, enabling us to make informed decisions and improve content and user experience. Review collected by and hosted on G2.com.

Adobe analytics is an expensive solution that requires a monthly or annual subscription depending on the number of users, company size, or other metrics. This can make it difficult to access the tool due to budget constraints. Review collected by and hosted on G2.com.

I love the depth and customization that Adobe Analytics offers; it's not just an out-of-the-box tool but one that aligns with our business logic, allowing tailored analytics setups. The Analysis Workspace is incredibly valuable, enabling me to drag and drop dimensions, metrics, and segments for immediate, complex insights without relying on static reports. The segmentation capabilities are another major highlight, providing the ability to develop highly specific audience segments, apply them to any historical report, and gain a granular perspective without data sampling. Its integration with the Adobe Experience Cloud, particularly Adobe Target for A/B testing and Audience Manager for ad targeting, is seamless, making the obtained data immediately actionable. Additionally, the product's ability to handle massive data volumes without sampling ensures that I receive a clear, detailed picture of our customers, helping us understand their journey comprehensively. Review collected by and hosted on G2.com.

I find the learning curve of Adobe Analytics incredibly steep. It's not a tool you can just pick up easily; it requires significant training, which can slow down onboarding for new users or casual observers. Additionally, the cost of Adobe Analytics is very high, presenting a major barrier, especially for smaller teams or businesses that don't require its full enterprise-level capabilities. Lastly, there can sometimes be a noticeable lag in data processing, meaning that you don't always receive instant, up-to-the-second feedback unlike other simpler platforms. Review collected by and hosted on G2.com.

I highly value Adobe Analytics for its ability to track and understand user interactions with my clients' websites, as well as calculate campaign efficiency. It excels at measuring engagement, understanding traffic sources, and monitoring conversion funnels, which provides a comprehensive view of marketing efforts and sales interplay on a website. The platform effectively addresses issues related to data fragmentation by consolidating all necessary metrics into a single, coherent dashboard. Its level of customization is remarkably beneficial; it allows me to create tailor-made segments, visualizations, and calculated metrics to fit specific business needs, thus enabling a detailed understanding of user behavior. The capability to construct custom segments, such as identifying users who came from paid search and made a purchase within a week, empowers me to analyze not only general trends but also the precise drivers of performance. Additionally, the feature for calculated metrics greatly enhances this tool, letting me design formulas tailored to specific goals like conversion rates per campaign or custom ROI metrics without the need to export data. I appreciate the precise tracking and attribution Adobe Analytics offers, particularly when managing multiple marketing channels, and its seamless integration with Adobe Experience Cloud products further underscores its value. Review collected by and hosted on G2.com.

I find that Adobe Analytics is not the most beginner-friendly tool. The interface can be overwhelming at first, particularly for users without a strong analytical background. A guided onboarding demo could significantly improve the initial user experience. Additionally, I think an expansion of the real-time analysis capabilities would enhance its value, especially for quick decision-making during peak seasons like the holidays. Review collected by and hosted on G2.com.