Adobe Firefly Reviews & Product Details

What I appreciate most about Adobe Firefly is that it feels like an AI engine designed specifically for real creative work, rather than just for flashy AI demos. Its deep integration throughout the Adobe ecosystem—including Photoshop, Illustrator, Express, Premiere, and the Firefly web app—means that anything I generate can be easily refined within the tools I already use.

I rely on Firefly for text-to-image generation, scene variations, style matching, text effects, and now even text-to-video. It provides an incredibly fast way to prototype ideas, explore visual directions, assemble moodboards, or create background elements, all without the need for a full photo shoot or hours of manual design. The amount of control is impressive: I can adjust style strength, lighting, composition, and aspect ratio, then seamlessly bring the results into Photoshop or Illustrator for precise finishing touches.

Another major advantage is its approach to commercial safety. Since Firefly is trained on Adobe Stock, public domain, and licensed content, I feel much more confident using it for client projects and paid campaigns compared to other generators that rely on unknown datasets. For a professional setting, that peace of mind is invaluable. Review collected by and hosted on G2.com.

My main concerns are less about the tool’s core capabilities and more about its maturity and workflow refinement. Occasionally, the generated images require several iterations to perfect finer details, such as hands, embedded text, or precise product features. While video generation is impressively powerful, it’s still developing—excellent for brainstorming and short clips, but not always ready for seamless final production. The credit system, particularly for advanced video and audio features, can feel restrictive if you’re experimenting extensively, making it necessary to be thoughtful about how you explore. Overall, the tool shows tremendous promise and is already quite useful, though it’s clear it’s still in an active phase of improvement. Review collected by and hosted on G2.com.

The integration with the Adobe ecosystem is seamless, always putting creative control first. I find the AI tools intuitive, quick, and straightforward, which makes it easy for me to create visuals and develop ideas, plus th ease of implementation: this motivates me to use them more regularly. The platform is built with commercial safety as a priority, so I can approach professional and client projects with confidence. On top of that, the customer support system is excellent. Review collected by and hosted on G2.com.

Some features feel limited when compared to other Adobe tools, and I often find that the AI-generated outputs require more fine-tuning than I anticipated. I would appreciate having more customization options and a quicker iteration process, especially when working on complex projects. Review collected by and hosted on G2.com.

I like that Adobe Firefly is very easy to use. It seems very intuitive and offers different options for third-party models to generate different styles based on different training sets. Adobe Firefly solves a lot of problems for me by saving time and cost associated with stock images. The third-party models allow me to explore different styles based on different datasets, providing me with a wide range of creative options and a broader vista of exploration. The initial setup couldn't have been easier; you just log in to the website and start prompting, which is a really simple way to get involved with AI image generation. I use Adobe Firefly frequently with Adobe Express and Adobe Photoshop, and I appreciate the integration with these tools. Review collected by and hosted on G2.com.

I think I would like to have some way to emphasize certain tags or certain elements that are described in a prompt, especially being able to preserve specific things to make them consistent from one generation to the next. Another thing I would like to see improved is being able to select elements or themes or styles within an image and have that carefully preserved across different generations. This will help with things like storyboards and character development. Review collected by and hosted on G2.com.

What I like best about Adobe Firefly is how quick and easy it makes the creative process. I can turn ideas into visuals almost instantly and make changes without starting from scratch. It saves me a lot of time, helps when I’m short on inspiration, and fits smoothly into the Adobe tools I already use. I have only used it on a few projects but I intend to use it more in the future when i get the oppotunity. Review collected by and hosted on G2.com.

What I dislike about Adobe Firefly is that the results aren’t always exactly what I have in mind, so I still need to tweak and refine them. It can also feel a bit limited compared to fully manual design, and sometimes it takes a few prompts to get the right outcome. Review collected by and hosted on G2.com.

The flexibility to create unique content based on pre-existing assets. And, I like the flexibility of output and styles. I can create multiple adjustments, and download those, but also go off on tangents, to see what best expresses my needs. I can create for multiple output needs as well, which is very helpful. I can use it on the internet, in print, on social media... in that way, it's easy. Review collected by and hosted on G2.com.

That it's very unclear how many credits something will take. For example, if I'm unfamiliar with what to expect from some of the models, I'll try a generation, but then if I don't like it, I've paid for it with credits that are non-refundable. We need to see a preview of each style. Although there is a "guide" of how to word suggestions, it's not very comprehensive. So while some models understand my wishes, others interpret them in a way that is far from my intention. And that difference doesn't seem consistent. I ABSOLUTELY do not like that everything seems to default to 4:3 - even in video! This makes me waste credits, and makes it hard to make pieces that are consistent in their integration. Review collected by and hosted on G2.com.

So far, the app has proven to be both quick and effective. Unlike other AI apps I have tried, it doesn't suffer from the same flaws. I especially appreciate its ability to integrate seamlessly with Photoshop and other software applications. Review collected by and hosted on G2.com.

Like with most Adobe products these days, I’m not a fan of the monthly subscription fee. I miss when it was possible to make a one-time purchase instead. While I understand that ongoing updates are the reason for this change, I still wish I could truly own the software I spend my hard-earned money on. Review collected by and hosted on G2.com.

I’ve been using Adobe Firefly for a while now in my day-to-day design work, and I have to say, it’s genuinely helpful. It’s not magic, but it cuts down a lot of the repetitive stuff. Generative fill works surprisingly well most of the time, especially when I need quick fixes on backgrounds or to remove objects without spending forever in Photoshop.

What I Like

It speeds things up when deadlines pile up.

The results usually blend naturally with the rest of the image.

The interface is simple—no steep learning curve, just type what you need and adjust.

It is integrated with desktop applications, and always has new features to help. Review collected by and hosted on G2.com.

What I Don’t Like

It still messes up hands and fine details sometimes, which means I end up retouching anyway.

Some outputs look a bit “AI obvious” if you stare at them too long.

It would be nice if it had more variety in style options, especially when I want something less clean and more experimental.

The website now is a bit cluttered with all the additions Review collected by and hosted on G2.com.

I like the available effects and style presets. I also find it handy that there are a variety of document presets and options when initially setting up. Review collected by and hosted on G2.com.

Much like all AI generated things, there still seems to be a distortion visually or a "wordy" quality to the text generated, and I wish that I could tell it things that I would like to exclude too, to help refine the results. Review collected by and hosted on G2.com.

it’s just super easy. You type what you want, and it’s there. No endless tweaking in Photoshop for hours, you know? The way it makes those backgrounds and wild text effects on the fly is pretty awesome too. Also, that commercial stuff is sorted, no worrying about copyright which my manager loved. All the poster ideas I got for my marketing event, like, honestly, Firefly was a lifesaver. Review collected by and hosted on G2.com.

Sometimes it just doesn’t get what you mean. I’d put in a prompt and the image came out kinda weird-looking, like faces are off or the layout’s wonky. Not a big fan of that. Also, a few controls feels kinda basic. Would be nice if it let you tweak stuff more. And, I had this moment when it froze trying to export, kinda annoying. But it’s new tech so I guess it’s gonna get better soon Review collected by and hosted on G2.com.

This software offers great flexibility when it comes to creating images. I often turn to it whenever I have difficulty finding the specific images I need online. The images it produces are also quite versatile. Review collected by and hosted on G2.com.

The AI that Adobe uses is still in development, which means that at times, I struggle to achieve the results I want. The AI often fails to understand my prompts, and this can be quite frustrating for me. Review collected by and hosted on G2.com.