Martal Group Reviews & Provider Details

What we liked most about Martal Group was how seamlessly they operated as an extension of our team. They took the time to truly understand our ICP, value proposition, and sales motion, which showed up quickly in the quality of conversations they generated. Review collected by and hosted on G2.com.

If there was one area we didn’t love, it was the initial ramp-up period. As with any outsourced outbound team, it took a bit of time to fully dial in messaging, targeting, and cadence so it matched our voice and market nuances.

That said, Martal was very receptive to feedback and adjusted quickly once we identified what needed refinement. After that initial tuning phase, execution became much smoother and results were more consistent. Review collected by and hosted on G2.com.

Multi-channel outreach. 2 SDRs and lunchboxes. They booked 2 calls (which didn't actually show up). Review collected by and hosted on G2.com.

I found Martal Group to be very disappointing and did not deliver the results expected. Running them alongside two other providers, I determined they were the worst of the options, delivering very low results despite being very expensive. There was a poor attitude during the calls (it felt like we weren't important, and we worked for them and not vice versa). They seemed to focus on extracting more money without necessarily delivering the promised outcomes. The onboarding process was unsatisfactory, and my initial scepticism about their ability to deliver results was confirmed. I do not find any value in their services, as they failed to book qualified meetings or incentivise calls effectively. Despite our concerns they kept forcing us into a contract and charging us, albeit not keeping their end of the bargain. Their high ranking on G2 was misleading, as the service received was not reflective of the high expectations set. Overall, the experience was not worth the investment, and I would not recommend them to colleagues. And their guarantee is absolute sand in the eyes. What it is, is that they turn on auto emailer to send emails... Also, there is no need to have 2x SDRs when they haven't proven 1 SDR can actually do the job, so another artificial way to rack up the price. Other agencies don't charge for set-up/onboarding, have payments that are based on the number of meetings booked, have much better onboarding, script generation, etc. I evaluated a total of 10 providers, so I can tell this with great certainty. Review collected by and hosted on G2.com.

What I like best about Martal Group is their deep understanding of B2B tech sales and how quickly they were able to get aligned with our market. Their communication has been proactive and steady, which made the whole process feel smooth and well-managed from the start. The lead quality has been consistently strong, and it’s clear they put real thought into who they target and why. Overall, working with them has been both productive and easy. Review collected by and hosted on G2.com.

Nothing to report after the first 6 months Review collected by and hosted on G2.com.

I appreciate Martal Group for their solid effort and hard work, particularly in early lead generation and appointment setting. Their dedication is evident in the way they tackle our business challenges, especially concerning lead generation, the sales funnel, and appointment setting. Their efforts have provided significant value by addressing these specific business needs effectively. Review collected by and hosted on G2.com.

I feel that the sales leads could be better qualified. This aspect of Martal Group’s services needs improvement to enhance the effectiveness of our sales strategy. Improving lead qualification would likely result in more targeted and productive engagements. Review collected by and hosted on G2.com.

Their team is very easy to work with. Very transparent, friendly and genuinely cares about our business. Review collected by and hosted on G2.com.

No dislike but area of improvement would be a conversation we had. We would've liked to be able to export certain contacts with individual status' such as 'attempted to contact' or 'interested' so we could re target on our ads platform. Unfortunately for now this isn't possible but maybe something to look into for future. Review collected by and hosted on G2.com.

What we like best about Martal Group is their professionalism and reliability — they consistently deliver high-quality leads, communicate clearly, and truly feel like part of our own team. Review collected by and hosted on G2.com.

There’s nothing we dislike about Martal Group — our experience has been excellent in every aspect Review collected by and hosted on G2.com.

Their deep knowledge of B2B sales, proactive communication, openness to feedback, and willing to pivot. Review collected by and hosted on G2.com.

We are a pretty niche industry, and it has taken some adjustment to get aligned, but we got there! Review collected by and hosted on G2.com.

Liked their professionalism and hands-on approach Review collected by and hosted on G2.com.

Fairly minor nitpick but I wish they had a live dashboard to share results rather than the weekly updates they provided. However they did create a whatsapp group to share updates and they mentioned that they're working on the live dashboard Review collected by and hosted on G2.com.

They hold weekly meetings and provide regular updates. Their team is excellent and feels like an extension of our own—they’re genuinely invested in helping us grow, not just ticking a box. Review collected by and hosted on G2.com.

Since our product caters to a niche market, it's taken some time to identify our ideal customer profile due to differences between the two countries' markets. Review collected by and hosted on G2.com.

The team is highly committed and professional, providing quick response times and always being available. Review collected by and hosted on G2.com.

I can't think of any negative qualities. Review collected by and hosted on G2.com.