Mouseflow Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 169 reviewers of Mouseflow have provided feedback on this feature.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 169 reviewers of Mouseflow have provided feedback on this feature.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 178 reviewers of Mouseflow have provided feedback on this feature.
Standard Event Tracking
As reported in 171 Mouseflow reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. This feature was mentioned in 157 Mouseflow reviews.
Retention
Accurately measure bounce rate. This feature was mentioned in 144 Mouseflow reviews.
Return
Track user return rates and related metrics. 144 reviewers of Mouseflow have provided feedback on this feature.
Conversions
Track what proportion of users convert via a certain action. 159 reviewers of Mouseflow have provided feedback on this feature.
Funnels
Based on 159 Mouseflow reviews. See how many users proceed down a certain path to conversion.
Reporting (9)
Trending
Report on how any user activity has changed over time. This feature was mentioned in 147 Mouseflow reviews.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 146 Mouseflow reviews.
Mobile Reporting
Based on 154 Mouseflow reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Based on 141 Mouseflow reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 157 Mouseflow reviews. Allows users to easily build customized reports and dashboards.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points 260 reviewers of Mouseflow have provided feedback on this feature.
Session Replays
Based on 260 Mouseflow reviews. Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior 239 reviewers of Mouseflow have provided feedback on this feature.
Data Segmentation
Based on 208 Mouseflow reviews. Segments collected data on predetermined criteria
Other (2)
Campaign Tracking
Based on 136 Mouseflow reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 123 Mouseflow reviews.
Administration (7)
API / Integrations
As reported in 116 Mouseflow reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 118 Mouseflow reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 145 Mouseflow reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 137 reviewers of Mouseflow have provided feedback on this feature.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. 74 reviewers of Mouseflow have provided feedback on this feature.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. This feature was mentioned in 75 Mouseflow reviews.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software. This feature was mentioned in 78 Mouseflow reviews.
Survey Management (4)
Brand Design Consistency
Creates feedback forms that are consistent with the design of the site. This feature was mentioned in 21 Mouseflow reviews.
Survey Deployment
Supports the creation and deployment of different survey types on different channels or devices. 22 reviewers of Mouseflow have provided feedback on this feature.
Feedback Collection
Based on 23 Mouseflow reviews. Solicits, captures, and centralizes feedback from both structured and unstructured sources.
Device Responsiveness
Allows designs to adapt automatically to the device that users access the survey or software. 23 reviewers of Mouseflow have provided feedback on this feature.
Process Management (3)
Feedback Aggregation
Based on 22 Mouseflow reviews. Aggregates feedback and transforms feedback into actionable insights.
Trigger Alerts
Based on 21 Mouseflow reviews. Triggers creation of a new case after customer leaves feedback.
Real-Time Analysis
Analyze collected feedback near or in real-time. This feature was mentioned in 22 Mouseflow reviews.
System Management (1)
Security
Based on 20 Mouseflow reviews. Provides a secure and compliant system.
Analysis (5)
Conversion Opportunities
Based on 226 Mouseflow reviews. Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages This feature was mentioned in 201 Mouseflow reviews.
Mobile Device Analysis
Based on 221 Mouseflow reviews. Optimizes to gather insight about mobile web browser visitors
Data Quantification
Based on 210 Mouseflow reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page 231 reviewers of Mouseflow have provided feedback on this feature.
Marketing Operations (5)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 73 Mouseflow reviews.
Data Collection
Based on 81 Mouseflow reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 82 Mouseflow reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 77 Mouseflow reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 69 Mouseflow reviews.
Campaign Activity (5)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 83 Mouseflow reviews.
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 92 Mouseflow reviews.
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities 76 reviewers of Mouseflow have provided feedback on this feature.
Multichannel Tracking
Collects marketing campaign performance data across multiple channels This feature was mentioned in 75 Mouseflow reviews.
Brand Optimization
As reported in 74 Mouseflow reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
User Behavior (3)
Click Tracking
Based on 233 Mouseflow reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 231 Mouseflow reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 217 Mouseflow reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 176 Mouseflow reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
Based on 139 Mouseflow reviews and verified by the G2 Product R&D team. Split web traffic to a page between two different URLs.
Data Analysis
Based on 183 Mouseflow reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior.
Notes
Based on 142 Mouseflow reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 193 Mouseflow reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
Based on 175 Mouseflow reviews and verified by the G2 Product R&D team. Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
As reported in 60 Mouseflow reviews. Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level. This feature was mentioned in 65 Mouseflow reviews.
Segmentation
Ability to compare usage across segments such as role, company size, etc. 64 reviewers of Mouseflow have provided feedback on this feature.
Funnels
As reported in 67 Mouseflow reviews. See how users move though a product via grouped page sequences
Alerts
Receive automated alerts and reports based on gains or losses in performance. 53 reviewers of Mouseflow have provided feedback on this feature.
Multi-Product Analytics
As reported in 54 Mouseflow reviews. View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts. 52 reviewers of Mouseflow have provided feedback on this feature.
Integrations
Based on 55 Mouseflow reviews. Breadth and functionality of integrations with third-party products.
Analytics (5)
Reports
As reported in 87 Mouseflow reviews. Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
As reported in 99 Mouseflow reviews. Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Based on 88 Mouseflow reviews. Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
As reported in 80 Mouseflow reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
As reported in 80 Mouseflow reviews. The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Platform Basics (5)
Templates
As reported in 11 Mouseflow reviews. Provide templates for customer journey mapping to jumpstart the process.
Exporting
As reported in 11 Mouseflow reviews. Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes. 10 reviewers of Mouseflow have provided feedback on this feature.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map. 10 reviewers of Mouseflow have provided feedback on this feature.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 10 reviewers of Mouseflow have provided feedback on this feature.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt. 10 reviewers of Mouseflow have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 10 Mouseflow reviews.
AI Text Generation
Allows users to generate text based on a text prompt. 43 reviewers of Mouseflow have provided feedback on this feature.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





