From the course: Content Strategy in the Age of AI

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AI and your career: Friend or foe?

AI and your career: Friend or foe?

From the course: Content Strategy in the Age of AI

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AI and your career: Friend or foe?

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Before we dive too deep into this course, we need to address the elephant in the room. We all know that AI is getting smarter every day. Heck, AI's ability to understand natural language is growing at such a rapid pace that McKinsey predicts generative AI will automate 50% of work activities by 2030. No wonder over half of employed adults are concerned that AI will replace their jobs. But here's the thing, AI is not here to steal your thunder. Applied correctly, AI can be a super useful tool that will help take your work to the next level. Whether you are a marketer looking for more control over the content creation process, a designer hoping to automate repetitive production work, a producer struggling to keep stakeholders aligned, or anything in between, generative AI can be your on-demand assistant, freeing up your valuable time to focus on higher-level content strategy, creative direction, and ideation. Empowering your career with AI is what this course is all about. I'll show you…

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