From the course: No-Code Web Design

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Improve your copywriting with PAS

Improve your copywriting with PAS

From the course: No-Code Web Design

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Improve your copywriting with PAS

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- Writing text for your website is sometimes the hardest job in putting a site together. Trying to hit the most important points while keeping your text short and succinct is a real art, and it takes time to master. Fortunately, there's a simple formula that will make this process much easier. Ha! See what I just did there? I use the PAS Model for copywriting: problem, agitation, and solution. The problem is copywriting is hard. Agitation is how do you keep things short without leaving things out? And the solution is a simple formula. So let's hear that opening paragraph again with those things in mind. Writing texts for your website is sometimes the hardest job in putting a site together. Trying to hit the most important points while keeping your text short and succinct is a real art, and it takes time to master. Fortunately, there's a simple formula that will make this process much easier. It feels like a quick…

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