Video Content Creation Tips

Here’s how our new Director of Content Marketing 100x’s our podcast audience. When we were interviewing people for our Director of Content Marketing role at Databox, I had one thing on my criteria list that was non-negotiable. Someone who eats, sleeps, drinks and dreams about processes! As I've written about a million times now, I believe content marketing needs to be multi-format, multi-perspective & multi-channel in order to be effective these days. (Read here to fully grok my argument and framework: https://lnkd.in/ekgYcxEH) To pull off “multi-3x” content consistently and efficiently, I knew we needed a really tight process. We've always prioritized processes on the marketing team at Databox. When John Bonini led all of marketing here at Databox, he nicknamed our process "Content flow" because our process has always involved repurposing content. Before Jeremiah Rizzo moved over to lead our product marketing function, he implemented a solid process for turning podcasts into playbooks and blog posts. But when we hired Ali Orlando Wert for the aforementioned role, I knew we were getting someone who would bring us up a few levels. Here’s what Ali has done to take our podcast repurposing to the next level here at Databox 👇 🎙️ 𝟭 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴 becomes... • 1 video podcast episode on YouTube • 2-3 short video clips (YouTube Shorts + LinkedIn-native video) • 1 long-form newsletter sent to 15k+ subscribers • 1 long-form 𝘗𝘭𝘢𝘺𝘣𝘰𝘰𝘬 blog post (that includes how to do something in our product) • 1 guest blog post on the guest’s website (if willing) • 5-10 social assets (quotes, audiograms, clips, images) • 1 toolkit for the guest to share across their channels    To make this process efficient, she built a CustomGPT that prompts her (and her team) through the full content flow and auto-generates a first draft of the content (to be human edited, of course).  Because we're starting with original thoughts, AI is amazing for repurposing it while keeping that originality. But, the real reason to do all of this: increased reach. By leveraging our podcast across 6+ channels, it gets significantly more reach than the podcast recording alone. Here’s some stats from a recent podcast 👇 • Our podcast-derived content got 𝟭𝟯𝟬𝘅 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 than our podcast downloads • My Linkedin posts alone drove 𝟯𝟯𝘅 𝗺𝗼𝗿𝗲  • Our newsletter routinely achieves 𝟱𝟬%+ 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 with thousands of readers All from one conversation. If you’re not doing a podcast because “it’s hard to get reach” on the podcast platform, you’re thinking about it wrong. The podcast is the basis for content across all platforms. You just need to build a 𝘀𝘆𝘀𝘁𝗲𝗺 that 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘴 𝘪𝘵. If you need an example, check the comments.

I built a Top 100 Global video podcast on Spotify. Here’s exactly how I did it. Six months ago, I launched Hot Smart Rich, a video-first podcast for anyone obsessed with the future of culture, creators, startups, and self-growth, on Spotify. We hit Spotify’s Top Business Podcasts in week one. Since then, we’ve charted 7 times, peaked at #5 in the U.S., and landed in Spotify’s Top 50 US podcasts overall. What surprised me most? How quickly video unlocked growth. On Spotify, my audience could seamlessly switch between watching and listening—just like the 300M+ listeners on the platform doing the same thing. That flexibility helped us attract not just more fans, but the right fans. The kind who binge episodes, send me DMs, share clips with their group chats, and now proudly call themselves HSR Angels. And yes, I turned it into a business. Through the Spotify Partner Program with Spotify for Creators, creators can monetize video content without giving up creative control. It’s real revenue, real reach, and a real community. (And let’s be honest: most platforms can’t say that.) If you’re thinking about launching, here’s what I’d tell you: - It is not too saturated. But you do need a plan. Get clear on your tone, flow, format, and point of view. Your audience doesn’t want a copy—they want something new. - Don’t waste money on aesthetic fluff. No one cares about your new photoshoot. Spend that cash on solid audio, decent lighting, and a camera that works. We started with iPhones. - Cut up your clips like your life depends on it. Post. Everywhere (Including Spotify). All the time. - Be consistent. Experiment early. When no one’s watching, try things. Switch formats. Get weird. Then double down on what hits. - Make it your personality. If you’re not hyping your own show, no one else will. You don’t need millions to start. You just need a camera, a mic, a message, and Spotify. Check out how to grow your video on spotify below. https://lnkd.in/gnB5ejaS #podcast #business #spotify #spotifypartner #videopodcast #growth

This year I’ve been on 100+ podcasts which account for more than 50% of all of our inbound. For every podcast, it’s important for me to get the most scale out of every asset that I can pull. For most people, that’s where the leverage stops. Episode drops → one or two promo assets → onto the next one. But if you’re doing that, you’re leaving a ton of scale on the table. Because every episode actually contains: -Multiple sharp, 30–60 second takes -Reusable stories and frameworks -Hooks that could live on LinkedIn, YouTube Shorts, your site, email… The real game isn’t “be on more podcasts.” It’s: get the right clips out of every appearance and put them back to work everywhere. That’s what I started doing with Goldcast's new Agentic Video Editor. I take all of my appearances and drop them straight into Goldcast. The Agentic Video Editor analyzed everything and surfaced the exact moments where I was really on a roll: -Clean, self-contained clips -Strong hooks and one-liners -Segments where I’m explaining a framework or telling a story Instead of me hunting through 60-minute recordings, it did the first draft of “here are the clips worth scaling.” From there, I turned those moments into a whole library of ready-to-publish clips in a fraction of the time it would normally take. The AI handled the grunt work: -Auto captions I could quickly tweak -Smart scene changes so clips feel dynamic, not like a Zoom rip -On-screen callouts for the big ideas or quotable lines -Suggested b-roll and background music to keep people watching The result? Every podcast appearance now turns into: 1️⃣ A set of short clips for social 2️⃣ Mid-length cuts for landing pages, nurture, or sales enablement 3️⃣ A searchable library of “my best answers” on core topics Same recordings. Way more surface area. Way longer shelf life. If you’ve spent the year doing podcasts and panels, Goldcast’s Agentic Video Editor is the fastest way I’ve found to: Turn scattered interviews into a clip library And turn that clip library into real distribution—across every channel your buyers actually hang out on. #GoldcastPartner

As a creative who specializes in photography filmmaking, I usually receive emails and messages from creatives seeking advice. Over the years, I’ve written down and reminded myself of certain key points with each project. I thought it would be beneficial to share some of these ideas here on LinkedIn. 1. Debrief: After each project, taking the time to debrief is essential. Reflect on what you did to achieve the goals, identify the challenges faced, and consider how you and your team can learn from the experience. Evaluate whether your ideas were too ambitious or if the brand or client didn’t fully connect with your vision. Gathering all this information helps you refine your approach and apply these lessons to your next project, guaranteeing continuous growth and improvement. 2. Clear Communication: Establishing open and transparent communication from the start ensures that everyone is on the same page, from the production team to the client. This helps manage expectations and keeps the project moving smoothly. 3. Collaboration: Successful projects are built on collaboration. Engaging with your team, valuing their input, and working together towards a shared vision is key to creating something special. 4. Adaptability: Flexibility is crucial in creative work. Whether it’s adjusting to last-minute changes or finding creative solutions on the fly, being adaptable keeps the project on track. Remember to be Nimble! 5. Storytelling: At the core of every project is a story. Whether it’s a photo shoot or a film, the ability to tell a compelling story that resonates with the audience is what sets the work apart. Story is everything. 6. Attention to Detail: The little things matter. Paying close attention to every element—from lighting and composition to styling and post-production—elevates the final outcome. It's all in the details. 7. Client Relationships: Building and maintaining strong relationships with clients is just as important as the creative work itself. Understanding their needs, keeping them involved, and delivering on promises fosters trust and long-term partnerships. Remember no client is the same. 8. Passion and Purpose: Bringing your passion and sense of purpose to every project keeps the work authentic and impactful. It’s not just about the final product, but the process and the message behind it. This is your personal stamp and DNA don't forget it. 9. Professionalism: From meeting deadlines to maintaining a positive attitude, professionalism sets the tone for the entire project and ensures a smooth experience for everyone involved.

In July we experienced TikTok burnout 😓 For the past year we'd been subscribing to the 'throw stuff at the wall and see what sticks' strategy. It had worked well... +400% YoY follower growth & 20m monthly video views. However, things were beginning to slow and it was a hit to our egos to see wildly varying performing content with some videos barely getting 5000 views. Something just felt off. Inspired by some of the fastest growing accounts on TT that just post the same thing over and over again (e.g. @Calebwsimpson, @classofpalmbeach, @nathanbrownactor) we decided to do the same. My hunch was that if we became really narrow in focus, our offering would be more obvious, converting more followers and increasing video views. A scary choice when you're use to jumping on all the latest product & algorithmic trends and even scarier to potentially burn out our best performing content... SO WHAT HAPPENED? + 102% increase in new followers + 80% increase in average video views per post + 52% increase in shares + 40% increase in comments + 20% increase in profile views all with a -50% drop in frequency of posting ...a success! Narrowing our focus helped us double down on what was resonating most with our audience which now provides us with a solid springboard from which to develop out a fresh content strategy. So, if you're struggling with TikTok growth & experiencing algorithmic fatigue try narrowing your focus, it might just get your out of the rut! #tiktokstrategy #socialcontentstrategy #tiktok

MrBeast is my favourite case study. And I feel his team is reverse-engineering human behavior at scale. 390M+ subs and 81.5B views didn’t come from “viral content”—they came from precision execution across psychology, data loops, and algorithm dynamics. Here’s what most don’t see: 1. The Real KPI: Relative Retention per Traffic Source MrBeast’s team doesn’t just track average view duration—they break it down by viewer entry point (Browse, Suggested, Direct). Why? Because YouTube optimizes for session value, not video value. A 55% retention rate from Browse is worth more than 70% from Direct. 2. A/B Testing After Publishing Is Now Standard They regularly run 2–4 thumbnail/title variations after a video goes live, using real-time velocity data. CTR is monitored against second-30 dropoff. If click-through rises but retention dips, the thumbnail is dialed back. This creates a feedback loop that balances curiosity with payoff. 3. Channel Velocity > Video Performance YouTube’s algo doesn’t rank videos in isolation. MrBeast optimizes for channel momentum—weekly watch hour spikes, consistent upload cadence, and user reactivation. This is why one video underperforms → next three still explode. 4. Multilingual Isn’t Just Dubbing—It’s Latency Reduction Each regional channel is managed locally with native voice talent and custom pacing. Why? Because audience retention drops by ~8–11% when intonation or rhythm is off, even if translation is perfect. They don’t just translate—they localize cognitive tempo. 5. The Cold Start Problem Is Dead His videos don’t “go viral.” They launch with pre-seeded view velocity across Shorts, Community tab polls, email, and social. By the time the algo reacts, momentum is already manufactured.

Did you know that from one recorded podcast episode you can have enough content to last you for weeks? Every month, I make it a point to block out two to three full days that are dedicated solely to content creation, and today happened to be that day for me! I headed over to the Poddster studios in Dubai (two weeks ago I was in the studios in London), where we had a fantastic recording session. We recorded three incredible podcast interviews and produced about 10 different intros and outros. 🎧✨ I am all about batching and repurposing content for Female Fusion Network. Now, you might be wondering, "What exactly is batching content?" It's simple! Batching involves setting aside dedicated time in your busy schedule to create content for your business, whether it's for a week, a couple of weeks, or even a month or more. The frequency depends on your business needs and how often you want to connect with your audience. In my case, the goal is to deliver fresh and engaging content every single day because, as they say, "Go big or go home," right? 😉 Consistent and captivating content delivery hard work, but it's really important for building yours and your company's reputation. Now trust me, I'm not perfect, and I do miss days from time to time. But it's important to be as consistent as possible in your content. So batching content is one thing, it's the repurposing of content that is so useful too. So one recorded podcast episode will give us content for weeks that we can share across our platforms. You can batch content for any platform you use, whether it's for social media, your podcast, blog, YouTube channel, or any other favourites you have. For instance, from today's recording session alone, we have content that will fuel our platforms for the next 3-4 weeks. We're all about repurposing! 🔄 So, from a single podcast recording session, here's what we can create: 🎙️ Podcast episodes in audio and video formats (these go across all of the main platforms, plus YouTube) 🎥 Several engaging Reels (and we might re-edit these over the next 3-6 months to create even more content) 📸 A series of Stories 📹 Lots of YouTube shorts ✨ Inspiring quotes from guests or from me for social media posts 🎨 Audiogram images for sharing the podcast highlights 💌 An email to announce new podcast episodes 📝 A blog post, which we often repurpose on LinkedIn as a newsletter with a few tailored touches We also create assets to give to our guests and they'll also amplify the Female Fusion message as well. Do you batch and repurpose your content? What are your favourite techniques for this? #ContentCreation #BatchingContent #PodcastStrategy #FemaleEntrepreneurs

A video strategy for a podcast doesn't mean a YouTube strategy. It doesn't even mean a Spotify strategy. If you're developing or growing a show, video should be considered holistically across each individual platform, it's nuances, the specific execution of the show and how you'll measure its success - or if you need it at all. True - this is a fair bit more complicated than crafting a great audio show, publishing via RSS and monitoring downloads and listen through rates - but it's where those who love omni-channel creativity can thrive. Maybe the audio version of your show isn't quite right for YouTube, so you create a shortened version that answers a specific question for your audience and you optimise the hell out of it for the YouTube environment. Maybe you really value the current data view of an audio only version on Spotify, but you upload video clips in Spotify to deepen the relationship with listeners. Maybe you stop expecting social clips to drive listens to your full podcast and view the clip impacts as their own measure of success - after all, your podcast content has reached a human even if you can't see it in the listens. Know your show, know intimately who it's for, and know your content sharing options. And importantly - know how to measure your success within each so it doesn't feel like you're throwing infinite content into the abyss.

The key to succeeding in a TikTok influencer campaign? Make sure your creators deliver value — not just vibes. Because what performs well on Instagram doesn’t always perform well on TikTok. On Instagram, aesthetic shots, polished edits, and “pretty” visuals can carry the content. But on TikTok? Gen Z expects tutorials, insights, workflow breakdowns, and information-packed content. It makes sense — TikTok is now a search engine, not just a social app. People go there to learn, not just scroll. And that’s why I love Kittl’s influencer campaign with Max, a Philippines-based digital designer and creator. Instead of making a soft, aesthetic promo, Max created two high-value tutorial videos: — Her creative workflow using Kittl — A typography mixing tutorial that many young designers struggle with Both videos used Kittl as the hero tool but the value came from her teaching, not from product placement. The result? A campaign that didn’t interrupt the feed… It improved it. On TikTok, you win by educating. If your creator can teach viewers a better, smarter way to work, your product becomes the tool people remember. Because value-driven content doesn’t just get watched… it gets saved, revisited, and applied. If your brand wants to build TikTok campaigns that deliver real value — not vanity metrics, click “Book an Appointment” on my profile.

Most Filmmakers Don’t Realize They’re Sitting on Gold, Until It’s Too Late. It happens all the time. A filmmaker completes their film, screens it at a few festivals, posts the trailer online… and then waits for something to happen. But here’s the truth most filmmakers don’t hear: ✖️ A good festival run doesn’t guarantee financial success ✖️ A strong story doesn’t always translate to sales ✖️ Visibility isn’t the same as monetization ✖️ And if the theatrical release underperforms, it doesn’t mean your film has failed Your film isn’t a one-time event, it’s an asset. And like every asset, it can (and should) generate value across multiple channels. If you want your film to keep working for you, explore every possible revenue stream: ✔️ Educational Licensing – Schools, universities, and libraries are consistent buyers. ✔️ Regional Distribution – Africa, Asia, and Latin America are hungry for authentic, untapped stories. ✔️ Streaming & TV Rights – Beyond Netflix and Amazon, there are hundreds of niche and ad-supported platforms. ✔️ Airline and Inflight Sales – Quiet but powerful exposure that also pays. ✔️ Re-edits and Alternate Cuts – Mini-series, language versions, or special editions. ✔️ Non-exclusive Digital Releases – Build visibility and passive income through multiple outlets. Distributors don’t just buy films, they buy momentum, clarity, and opportunity. The more entry points your film creates, the more valuable it becomes. So before moving to your next project, ask yourself: What revenue paths haven’t you explored yet? And are you sitting on gold without realizing it? ……………. I’m a film distribution executive. I help filmmakers and creators navigate film sales, festival strategy, and positioning for global visibility and success.