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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Spotify listenership towers over competitors
Article |
May 9, 2025
CMX’s hiring approach for the current and future state of retail media
Article |
May 9, 2025
Charlie Day says your out-of-home campaign needs to take a bigger swing
Article |
May 9, 2025
Threads adds tools for creators navigating blurry algorithm lines
Article |
May 9, 2025
Starbucks’ luster fades as upstarts like Dutch Bros gain momentum
Article |
May 9, 2025
Creative services are a top retail media priority
Article |
May 8, 2025
Retailers lean into cost-conscious influencer strategies
Article |
May 8, 2025
Small business, big opportunity: Why marketers are missing out on the SMB market
Article |
May 8, 2025
Creative risk aversion costs brands billions as only 13% embrace bold marketing
Article |
May 8, 2025
Burger King and Tim Hortons’ owner builds momentum as Krispy Kreme shifts gears
Article |
May 8, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Total Media Ad Spending
Overall
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2024 - September 2024
Note: Includes digital (desktop/laptop, mobile, and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio, and TV; numbers may not add up to total due to rounding
Additional Note: Financial services includes banking and lending companies, insurance companies, payments and money movement firms, securities, investment and wealth management firms, accountant/taxes, rating agencies, credit agencies, and identity theft protection.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.