Events & Resources
Events
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See All Topics →Latest Articles
Explore our Research →US college students experience intense financial pressures—how can banks help?
Article |
May 12, 2025
US sponsored content to pass $10B
Article |
May 12, 2025
Attention measurement inches toward credibility with new IAB and MRC standards
Article |
May 12, 2025
The post-pandemic evolution of physical retail: How stores drive lifetime customer value
Article |
May 12, 2025
US, China agree to temporarily reduce tariffs
Article |
May 12, 2025
Google’s head of retail media makes the case for off-site expansion
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May 12, 2025
Commerce media landscape evolves as competition intensifies in 2025
Article |
May 12, 2025
As AI advances, CrowdStrike and Chegg scale back on human labor
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May 12, 2025
OpenAI’s nonprofit U-turn puts Microsoft’s AI dominance in jeopardy
Article |
May 12, 2025
Foreign automakers have few avenues to avoid tariffs
Article |
May 12, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Mobile Ad Spending
Overall
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2024 - September 2024
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Financial services includes banking and lending companies, insurance companies, payments and money movement firms, securities, investment and wealth management firms, accountant/taxes, rating agencies, credit agencies, and identify theft protection.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.