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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Geolocation feature, scoring 9.1, which allows businesses to understand their audience's location better. In contrast, Adobe Analytics scores 8.5, indicating it may not provide as detailed insights in this area.
- Reviewers mention that Google Analytics offers superior Real-Time Insights with a score of 8.9, enabling users to monitor live data effectively. Adobe Analytics, with a score of 8.3, may not deliver the same immediacy in data tracking.
- Users on G2 highlight Google Analytics' strong performance in Sessions - Digital Analytics, scoring 9.0, which helps businesses track user interactions comprehensively. Adobe Analytics, scoring 8.6, may not provide the same depth of session tracking.
- Reviewers say that Google Analytics shines in Custom Reports and Dashboards, with a score of 8.5, allowing users to tailor their analytics experience. Adobe Analytics, scoring 8.4, offers customization but may not be as user-friendly.
- G2 users report that Google Analytics has a better Ease of Setup score of 7.9 compared to Adobe Analytics' 7.2, indicating that Google Analytics is generally easier for new users to implement and start using effectively.
- Users report that Google Analytics has a higher Meets Requirements score of 9.0, suggesting it aligns more closely with user needs compared to Adobe Analytics' score of 8.5, which may indicate some gaps in meeting user expectations.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.6
882
9.0
5,510
Ease of Use
7.5
938
7.8
5,542
Ease of Setup
7.2
377
8.0
2,746
Ease of Admin
7.6
279
8.2
2,602
Quality of Support
7.8
808
7.5
4,586
Has the product been a good partner in doing business?
8.0
279
8.3
2,383
Product Direction (% positive)
7.6
843
8.5
5,389
Features by Category
Metrics
8.6
605
9.0
4016
8.4
599
8.8
3996
8.4
605
8.7
3935
8.4
579
8.6
3616
8.4
564
8.4
3386
8.1
542
8.4
3594
8.1
562
8.5
3640
8.5
568
8.6
3706
8.2
533
8.2
3296
Reporting
8.3
593
Feature Not Available
8.3
580
8.5
3541
8.1
554
8.2
3251
8.4
573
8.4
3494
8.1
512
8.5
3433
8.0
496
8.3
3111
8.5
595
8.5
3660
Other
8.4
553
8.5
3683
8.3
531
8.5
3496
8.1
499
8.3
3288
8.5
548
8.7
3428
8.4
476
8.5
2697
8.0
434
8.0
2424
8.2
459
8.2
2799
Agentic AI - Digital Analytics
8.5
40
7.8
85
8.8
40
8.1
86
8.6
40
7.8
85
8.7
41
8.4
90
Administration
8.1
454
8.5
2621
8.2
444
8.2
2330
8.4
550
8.9
3458
8.4
531
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.4
206
8.9
1178
8.6
210
8.8
1136
8.5
202
9.1
1150
Tracking & Reporting
8.7
206
8.6
1021
8.4
211
8.9
1166
8.4
207
8.5
1070
8.7
220
8.9
1180
8.5
212
8.7
1123
8.6
204
8.6
1098
Metrics
9.0
80
8.8
237
8.7
81
8.7
232
Feature Not Available
8.8
226
Feature Not Available
8.6
236
Feature Not Available
8.8
239
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
9.0
80
8.8
237
8.7
81
8.7
232
Feature Not Available
8.8
226
Feature Not Available
8.6
236
Feature Not Available
8.8
239
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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