Introducing G2.ai, the future of software buying.Try now
Share your insights with Feefo

Thousands of people like you come to G2 to find out whether solutions like Feefo are the right fit for them. Share your real experiences with Feefo and the G2 community and help someone make the right decision about their software.

Feefo Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend Feefo for its exceptional customer support, noting prompt responses and helpful assistance at all times. (59 mentions)
Users praise Feefo for its user-friendly interface, facilitating easy collection of genuine customer reviews and enhancing trust. (48 mentions)
Users value the genuine feedback from verified customers, enhancing trust in the reviews received through Feefo. (42 mentions)
Users value the user-friendly interface of Feefo, facilitating easy collection of genuine customer feedback and trust-building. (30 mentions)
Users commend Feefo for its helpful team, offering quick responses and reliable support whenever needed. (27 mentions)
Users value Feefo for its proactive support and insightful reporting, significantly enhancing customer experience and business growth. (23 mentions)
Users find the missing features of Feefo limiting, with some platforms not fully supported leading to disruptions. (9 mentions)
Users find the reporting cumbersome initially, though customization helps improve their overall experience with Feefo. (8 mentions)
Users find the basic and clunky platform of Feefo needs improvements like AI integration and better support. (7 mentions)
Users find the customization options limited, particularly for feedback request emails, affecting personalization efforts. (6 mentions)
Users find usage difficulty due to the outdated UI and the less user-friendly search function on Feefo. (6 mentions)
Users experience delays in implementation and support resolution, impacting overall satisfaction with Feefo's services. (4 mentions)
Users report significant integration issues with Feefo, particularly on platforms like SharePoint and Magento 2.0. (4 mentions)
Users face layout issues with Feefo, finding the interface confusing and customisation complicated initially. (4 mentions)
Users find the interface not user-friendly, especially regarding reporting and search functions, making the system complicated to navigate. (4 mentions)
Users find the poor interface design confusing and limiting, affecting customization and usability of the platform. (1 mentions)

Top Pros or Advantages of Feefo

1. Customer Support
Users commend Feefo for its exceptional customer support, noting prompt responses and helpful assistance at all times.
See 59 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great service from the Feefo team and outcome for the business"

What do you like about Feefo?

We have received great customer and candidate feedback which helps us assess our level of service. We also have an exceptional Customer Success Manage

Mike W.
MW

Mike W.

Small-Business (50 or fewer emp.)

4.5/5

"Enhancing Customer Trust with Feefo"

What do you like about Feefo?

Feefo provides a reliable platform for gathering customer feedback. Its user-friendly interface makes it easy for our business to collect genuine cust

2. Ease of Use
Users praise Feefo for its user-friendly interface, facilitating easy collection of genuine customer reviews and enhancing trust.
See 48 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great service from the Feefo team and outcome for the business"

What do you like about Feefo?

We have received great customer and candidate feedback which helps us assess our level of service. We also have an exceptional Customer Success Manage

Mike W.
MW

Mike W.

Small-Business (50 or fewer emp.)

4.5/5

"Enhancing Customer Trust with Feefo"

What do you like about Feefo?

Feefo provides a reliable platform for gathering customer feedback. Its user-friendly interface makes it easy for our business to collect genuine cust

3. Helpful
Users value the genuine feedback from verified customers, enhancing trust in the reviews received through Feefo.
See 42 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Very good customer service in the last few months from Dajana, our account manager."

What do you like about Feefo?

Good customer service Simple integration Value for money

AN

Mid-Market (51-1000 emp.)

5.0/5

"Excellent experience with a trusted platform and partner"

What do you like about Feefo?

1. They only work with verified customers, so you know you are getting genuine feedback from customers 2. The support team are good with great respon

4. User-Friendly
Users value the user-friendly interface of Feefo, facilitating easy collection of genuine customer feedback and trust-building.
See 30 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great service from the Feefo team and outcome for the business"

What do you like about Feefo?

We have received great customer and candidate feedback which helps us assess our level of service. We also have an exceptional Customer Success Manage

Mike W.
MW

Mike W.

Small-Business (50 or fewer emp.)

4.5/5

"Enhancing Customer Trust with Feefo"

What do you like about Feefo?

Feefo provides a reliable platform for gathering customer feedback. Its user-friendly interface makes it easy for our business to collect genuine cust

5. Team Helpfulness
Users commend Feefo for its helpful team, offering quick responses and reliable support whenever needed.
See 27 mentions

See Related User Reviews

Sandra W.
SW

Sandra W.

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Dashboard and Support"

What do you like about Feefo?

The dashboard is easy to use, which makes managing tasks straightforward. The service feels personable, and I appreciate how open they are to innovati

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Helping us capture our members' journeys"

What do you like about Feefo?

We find Feefo really easy to use. Uploading member data is seemless and viewing and responding to reviews is intuative. We use Feefo every week to see

6. Review Management
Users value Feefo for its proactive support and insightful reporting, significantly enhancing customer experience and business growth.
See 23 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Helping us capture our members' journeys"

What do you like about Feefo?

We find Feefo really easy to use. Uploading member data is seemless and viewing and responding to reviews is intuative. We use Feefo every week to see

MB

Martha B.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform to manage customer reviews!"

What do you like about Feefo?

Easy to use platform to capture and manage customer reviews. The customer service team are great at helping with any queries we have - quick responses

Top Cons or Disadvantages of Feefo

1. Missing Features
Users find the missing features of Feefo limiting, with some platforms not fully supported leading to disruptions.
See 9 mentions

See Related User Reviews

KK

Katharine K.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent, personalised customer support"

What do you dislike about Feefo?

Manual process for uploading multiple contacts but it isn;t too painful and it works.

Paula I.
PI

Paula I.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent partner to expand on your platform reach capabilities"

What do you dislike about Feefo?

Some platforms are less supported than others, which can cause some disruptions or a less positive result.

2. Poor Reporting
Users find the reporting cumbersome initially, though customization helps improve their overall experience with Feefo.
See 8 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"It's been a pleasure working with Feefo."

What do you dislike about Feefo?

With our complex brand hierarchy, reporting can be a bit tricky to navigate at first. That said, the Feefo team has been really flexible in creating a

JE

Jono E.

Small-Business (50 or fewer emp.)

5.0/5

"Great platofrm with fantastic customer support from the Feefo Team"

What do you dislike about Feefo?

I would like if it was easier to generate reports for set time frames to share with the team

3. Improvement Needed
Users find the basic and clunky platform of Feefo needs improvements like AI integration and better support.
See 7 mentions

See Related User Reviews

Paula I.
PI

Paula I.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent partner to expand on your platform reach capabilities"

What do you dislike about Feefo?

Some platforms are less supported than others, which can cause some disruptions or a less positive result.

Emily S.
ES

Emily S.

Enterprise (> 1000 emp.)

4.0/5

"Easy tool to work with and helpful support, but basic reporting"

What do you dislike about Feefo?

As mentioned the platform and reports are very basic and cluncky. Areas for improvement would be to provide recommendations and optimisation suggestio

4. Limited Customization
Users find the customization options limited, particularly for feedback request emails, affecting personalization efforts.
See 6 mentions

See Related User Reviews

AN

Mid-Market (51-1000 emp.)

5.0/5

"Excellent experience with a trusted platform and partner"

What do you dislike about Feefo?

It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Easy to setup, great support team"

What do you dislike about Feefo?

Quite limited on how much feedback request emails can be customised.

5. Usage Difficulty
Users find usage difficulty due to the outdated UI and the less user-friendly search function on Feefo.
See 6 mentions

See Related User Reviews

Louise W.
LW

Louise W.

Mid-Market (51-1000 emp.)

5.0/5

"Responsive to queries and system runs smoothly without any need for intervention"

What do you dislike about Feefo?

Most of the system is easy to use however the search function could be more user-friendly

Lorin M.
LM

Lorin M.

Small-Business (50 or fewer emp.)

3.5/5

"Delivering on trust in the era of review overload"

What do you dislike about Feefo?

The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade!

6. Delays
Users experience delays in implementation and support resolution, impacting overall satisfaction with Feefo's services.
See 4 mentions

See Related User Reviews

Emily S.
ES

Emily S.

Enterprise (> 1000 emp.)

4.0/5

"Easy tool to work with and helpful support, but basic reporting"

What do you dislike about Feefo?

As mentioned the platform and reports are very basic and cluncky. Areas for improvement would be to provide recommendations and optimisation suggestio

Rachael P.
RP

Rachael P.

Enterprise (> 1000 emp.)

5.0/5

"Great partnership and great experience of the platform"

What do you dislike about Feefo?

There have been instances where within our technical partnership support team, it has taken a little longer than our usual SLAs to close tickets where

7. Integration Issues
Users report significant integration issues with Feefo, particularly on platforms like SharePoint and Magento 2.0.
See 4 mentions

See Related User Reviews

Aeren B.
AB

Aeren B.

Small-Business (50 or fewer emp.)

4.5/5

"Good, solid product supported by solid customer service"

What do you dislike about Feefo?

A solution for initial integration for Magento 2.0 seems to be lacking, we had to put quite a bit of development work in to ensure connectivity.

SW

Shannon W.

Small-Business (50 or fewer emp.)

5.0/5

"Easy and smooth to navigate, excellent feedback platform"

What do you dislike about Feefo?

Uploading the data from our booking system can be quite time-consuming sometimes, an integration would be good.

8. Layout Issues
Users face layout issues with Feefo, finding the interface confusing and customisation complicated initially.
See 4 mentions

See Related User Reviews

Lorin M.
LM

Lorin M.

Small-Business (50 or fewer emp.)

3.5/5

"Delivering on trust in the era of review overload"

What do you dislike about Feefo?

The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade!

TD

Tamsin D.

Small-Business (50 or fewer emp.)

4.5/5

"It's the trees that did it for us!"

What do you dislike about Feefo?

Still finding my way around the dashboard and reports. Our main challenge has been choosing the right widget - at the moment, the widget we're using i

9. Not User-Friendly
Users find the interface not user-friendly, especially regarding reporting and search functions, making the system complicated to navigate.
See 4 mentions

See Related User Reviews

Louise W.
LW

Louise W.

Mid-Market (51-1000 emp.)

5.0/5

"Responsive to queries and system runs smoothly without any need for intervention"

What do you dislike about Feefo?

Most of the system is easy to use however the search function could be more user-friendly

Lorin M.
LM

Lorin M.

Small-Business (50 or fewer emp.)

3.5/5

"Delivering on trust in the era of review overload"

What do you dislike about Feefo?

The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade!

10. Poor Interface Design
Users find the poor interface design confusing and limiting, affecting customization and usability of the platform.
See 1 mentions

See Related User Reviews

Lorin M.
LM

Lorin M.

Small-Business (50 or fewer emp.)

3.5/5

"Delivering on trust in the era of review overload"

What do you dislike about Feefo?

The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade!

Feefo Reviews (127)

View 1 Video Reviews
Reviews

Feefo Reviews (127)

View 1 Video Reviews
4.6
127 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
MC
Group Marketing Manager
Mid-Market (51-1000 emp.)
"Effortless Automation and Outstanding Reliability"
What do you like best about Feefo?

Feefo is a very autonomous piece of software. Once it is implemented and data uploads are automated, there is very little input required (besides responding to reviews). The system is easy to use, doesn't change its user interface often and is a reliable piece of equipment.

We send at least 100 emails a day, and the system has never had an issue keeping up with us. Content to email campaigns or individual campaigns are easily updated and if you get stuck (which is rare) customer support or your account manager respond extremely quickly with a simple solution. NPS scores are easily calculated, with easy to understand analytics and dashboards. Would highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Feefo?

I do not feel like there is anything specific I would like to highlight here. If there has ever been an issue, it has been raised and resolved immediately. If nothing is available, you know that the feedback has gone to the development team for consideration. That said, things rarely go wrong! Review collected by and hosted on G2.com.

Claudia C.
CC
Sr Marketing Manager
Small-Business (50 or fewer emp.)
"Feefo: outstanding client focus"
What do you like best about Feefo?

I’ve been working with Feefo for years, bringing them into every company I’ve worked for. Their genuine commitment to continuous improvement, ease of use, and outstanding customer service are at the heart of what we should all be doing right now for our clients.

There’s no better presentation than action, and Feefo continues to prove that through their work. I’ll continue to trust Feefo to support our initiatives in building the strongest customer relationships possible. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

One point to note — not a negative, but a consideration — is that our projects have long turnaround times. We don’t work with fast-moving, consumer-based products, so we don’t send review links as frequently. As a result, the platform can sometimes become costly relative to how often we need to use it. Review collected by and hosted on G2.com.

Amy-Lee C.
AC
Comms & Marketing Assistant
Small-Business (50 or fewer emp.)
"Always a pleasure"
What do you like best about Feefo?

Feefo has been a pleasure to work with over the years. We use them as our review platform, and the support from our account manager Janet has been excellent. She’s always friendly and proactive, sharing useful updates and tips to help us improve our reviews.

The platform itself is easy to use - the reports are clear, and responding to reviews is straightforward.

Their support team is quick to reply to queries, and even the AI bot is genuinely helpful (a rarity these days!). Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Nothing bad to say :). Always been helpful Review collected by and hosted on G2.com.

Sandra W.
SW
Sales & Project Manager
Small-Business (50 or fewer emp.)
"User-Friendly Dashboard and Support"
What do you like best about Feefo?

The dashboard is easy to use, which makes managing tasks straightforward. The service feels personable, and I appreciate how open they are to innovation and providing support. Life tends to get away with us so we don't find ourselves on the dashboard constantly however for the frequency of use which we do use it for, it does the job. THe implementation of it was straight forward and Ollie communicated well with our web dev team. Customer service is also great and responses are prompt. Feefo integrates with softwares we neeed it to integrate with so it's a nice all rounder. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would allow users to determine whether these additions truly enhance the value of their current subscriptions. Review collected by and hosted on G2.com.

Sarah R.
SR
Marketing Manager
Mid-Market (51-1000 emp.)
"Great platform for showcasing our customers' experiences"
What do you like best about Feefo?

Feefo is a fantastic platform for showcasing our customers' experiences. It's easy to use, and our account manager, Ollie Bond, is excellent - personable, helpful and proactive in ensuring we get the most out of the platform. Being able to share reviews on our social media channels helps highlight our great customer service. All in all, it's a great way to make it easier for potential customers to see why switching to Northern Energy gas is the right choice. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Uploading 'Multiple Sales' usually takes at least a couple of attempts. When downloading the template and adding in my data, it won't upload the first time, but almost always takes further attempts, which is frustrating and time-wasting. Review collected by and hosted on G2.com.

AN
Head of Digital Products
Mid-Market (51-1000 emp.)
"Excellent experience with a trusted platform and partner"
What do you like best about Feefo?

1. They only work with verified customers, so you know you are getting genuine feedback from customers

2. The support team are good with great response times

3. They are well priced in the market and keen to work with you to get the most out of the platform

4. Recent brand refresh and updated widget designs have made it easier for customers to read the reviews

5. Ongoing product innovation Review collected by and hosted on G2.com.

What do you dislike about Feefo?

It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi there,

Thank you so much for this brilliant and detailed feedback! We are absolutely thrilled to hear that you're so happy with the platform. It's fantastic that you're seeing genuine value from our verified review model, our support team, and our pricing. We're also delighted that you've noticed the benefits of our recent brand refresh and updated widget designs.

It's wonderful to know that Feefo is helping you gain market insights, manage supplier relationships, and improve your SEO performance. We truly value hearing about the positive impact our platform has on your business!

We also appreciate you raising the points about reporting and customisation. Your feedback is invaluable as we continuously work to enhance our platform to better serve our clients. We're committed to having that open dialogue and building a product that helps you achieve your goals.

The Feefo Team

Aeren B.
AB
Creative Lead & Marketing Manager
Small-Business (50 or fewer emp.)
"Good, solid product supported by solid customer service"
What do you like best about Feefo?

Easy to use backend, fantastic technical customer support and a willingness to help the customers even if they end up rolling their sleeves up to do the work. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

A solution for initial integration for Magento 2.0 seems to be lacking, we had to put quite a bit of development work in to ensure connectivity. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi there,

Thank you for this brilliant feedback! We're so glad to hear that you find our backend easy to use and that our technical customer support has been so fantastic. It's wonderful that our team, especially Zoe, has been able to go above and beyond to help you get the most out of your subscription by making direct and positive changes. We're committed to providing in-depth support that truly helps our customers succeed.

We appreciate you bringing the Magento 2.0 integration to our attention. We understand the importance of a smooth setup process and will take your feedback on board as we continue to work on improving our integrations.

The Feefo Team

HR
"Cost-Effective and Easy Setup with Stellar Support"
What do you like best about Feefo?

I appreciate the cost-effectiveness of Feefo compared to Trustpilot, which made the switch a logical decision for our company. The transition was smooth, thanks to the excellent support provided by Feefo’s team. In particular, their representative Dajana offered invaluable support by explaining tips to increase the number of reviews clearly and following it up with helpful instructions via email. The setup process was easy, which was a relief, and Feefo's supportive team made it a seamless experience. I find the automated system particularly useful because it efficiently manages tasks by automatically sending emails to customers, encouraging them to write reviews. This feature streamlines the review gathering process and integrates well with WooCommerce, my existing tool. Furthermore, the system's suggestion to personalize emails, alter send times, and promote engagement by replying to every review promises enhanced interaction with customers. I am very satisfied with Feefo as it aligns with my business needs, and I would willingly recommend it to others. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

I find the AI review writer tedious as it is too long. Review collected by and hosted on G2.com.

TD
Head of Marketing
Small-Business (50 or fewer emp.)
"It's the trees that did it for us!"
What do you like best about Feefo?

There's plenty to like about Feefo - verified customer reviews, service and product reviews in one email so you build up more product reviews (important for Google Shopping), easy to use interface, good choice of widgets. What sealed the deal for us was being able to add Treefo - it's great to know that we can contribute positively to the environment in this way. The onboarding team were great and when we hit a never-before-seen technical glitch, they stayed with it until it was resolved. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Still finding my way around the dashboard and reports. Our main challenge has been choosing the right widget - at the moment, the widget we're using is making each product page look like a Feefo page as we've inadvertently chosen a widget that displays every review. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi Tamsin,

Thank you for such a detailed and positive review!

We're so happy to hear that you love our features, especially the inclusion of product and service reviews in one email, and of course, our Treefo initiative!

It's fantastic to know that our onboarding team was so supportive. We appreciate your candid feedback about the dashboard and widgets, and we’d be more than happy to help you find the perfect widget to best showcase your reviews. Your Customer Success Manager can definitely assist you with this!

The Feefo Team

Rupa .
R
Manager, Customer Support
Mid-Market (51-1000 emp.)
"Discovering Excellence in Review Management with Feefo"
What do you like best about Feefo?

The verified-only review model ensures higher trust among both businesses and consumers. Many customers appreciate that reviews are not easily faked or manipulated. The intuitive interface makes it easy to post, respond to, or browse reviews effortlessly, saving us from the complexities often associated with such platforms. The simplicity of its operations has saved us considerable time and effort, making our experience highly enjoyable.

The versatility that Feefo offers is truly remarkable. We have a range of options at our disposal tailored to best suit our interaction with customers. Whether we need to publicly respond to a review or identify certain trends in the feedback received, Feefo has us fully covered. This level of flexibility has paved the way for a more personalized review management process.

Additionally, Feefo's customer support has been excellent in our Feefo-user journey. The team is knowledgeable, resourceful, and incredibly prompt with their assistance. They approach every issue we have with a clear and practical solution, never leaving us feeling unheard or dissatisfied.

In conclusion, our experience with Feefo has far exceeded our expectations. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

There really is nothing that we can think of. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi Rupa,

Wow, thank you for this incredibly detailed and positive review! We're absolutely delighted to hear that our verified review model, intuitive interface, and versatility are saving you time and effort.

It's fantastic to know that our customer support team is exceeding your expectations and providing a personalised experience.

We really appreciate you highlighting so many of the features we're proud of. It's our goal to be the best for our customers, so thank you for letting us know we're on the right track!

The Feefo Team

Product Avatar Image
Product Avatar Image
Feefo