SOCi Features
Social Management (6)
Social Analytics
As reported in 1683 SOCi reviews. Reports on the performance of social media posts and campaigns.
Social Publishing
As reported in 1713 SOCi reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
As reported in 1609 SOCi reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 1668 SOCi reviews.
Social Ads
Based on 1515 SOCi reviews. Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Based on 1507 SOCi reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Social Functionality (1)
Social Functionality
As reported in 1242 SOCi reviews. Product functionality for social advertising.
Campaign Management (11)
Campaign Dashboard
As reported in 1185 SOCi reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 692 SOCi reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 1184 reviewers of SOCi have provided feedback on this feature.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 1142 SOCi reviews.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 1143 reviewers of SOCi have provided feedback on this feature.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 1100 SOCi reviews.
Budget Pacing
As reported in 1076 SOCi reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Based on 1119 SOCi reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. This feature was mentioned in 1080 SOCi reviews.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 1054 SOCi reviews.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 1059 reviewers of SOCi have provided feedback on this feature.
Targeting (3)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 1160 SOCi reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 1089 SOCi reviews.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 1102 SOCi reviews.
Platform (17)
API / Integrations
Based on 1081 SOCi reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 1111 reviewers of SOCi have provided feedback on this feature.
User, Role, and Access Management
Based on 1155 SOCi reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 1168 SOCi reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 1088 SOCi reviews.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 1132 reviewers of SOCi have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 1120 SOCi reviews.
Notifications
Alerts marketer of the performance of particular campaigns. 680 reviewers of SOCi have provided feedback on this feature.
Conversation Editor
Allows business to edit conversations to meet the unique needs of one's business. 31 reviewers of SOCi have provided feedback on this feature.
Integration
Gives users the ability to update systems, like CRM, based on conversations. 31 reviewers of SOCi have provided feedback on this feature.
Human-In-The-Loop
Based on 30 SOCi reviews. Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Live chat
Provide tools for live chat on one's website. 77 reviewers of SOCi have provided feedback on this feature.
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. This feature was mentioned in 81 SOCi reviews.
Branding
Has the ability to customize look and feel of chatbot to match` company branding. This feature was mentioned in 81 SOCi reviews.
Analytics
As reported in 81 SOCi reviews. Gives user the ability to analyze conversations with the chatbot and see its performance.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc. 75 reviewers of SOCi have provided feedback on this feature.
Collection of information
Based on 86 SOCi reviews. Can collect and store information from interlocators, such as email, phone number, etc.
Reports & Dashboards (3)
Report Customizability
Based on 785 SOCi reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Based on 786 SOCi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts. 779 reviewers of SOCi have provided feedback on this feature.
Social Analytics (6)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. 766 reviewers of SOCi have provided feedback on this feature.
Follower Analysis
As reported in 801 SOCi reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. This feature was mentioned in 815 SOCi reviews.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites. 725 reviewers of SOCi have provided feedback on this feature.
Hashtag Analytics
Based on 726 SOCi reviews. Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. This feature was mentioned in 726 SOCi reviews.
Consumer Intelligence (3)
Customer Feedback
Based on 980 SOCi reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Based on 952 SOCi reviews and verified by the G2 Product R&D team. Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Based on 978 SOCi reviews and verified by the G2 Product R&D team. Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Based on 933 SOCi reviews and verified by the G2 Product R&D team. Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Based on 1027 SOCi reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Based on 1019 SOCi reviews and verified by the G2 Product R&D team. Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns. This feature was mentioned in 1032 SOCi reviews.
Digital Media Monitoring
Based on 957 SOCi reviews and verified by the G2 Product R&D team. Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
As reported in 575 SOCi reviews. Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Based on 919 SOCi reviews and verified by the G2 Product R&D team. Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Business Tools (4)
Bulk Uploading
Allows businesses to upload their location information en masse. 156 reviewers of SOCi have provided feedback on this feature.
CMS Specific
Product is intended for specific types of content management systems. 148 reviewers of SOCi have provided feedback on this feature.
Traffic Analytics
Provides analytics concerning traffic to each location. This feature was mentioned in 160 SOCi reviews.
Customer Analytics
Provides data on customers and customer behavior based on location. 160 reviewers of SOCi have provided feedback on this feature.
Customer Tools (4)
Location Listing
Allows customers to see a full list of all locations. This feature was mentioned in 168 SOCi reviews.
Product and Category Filters
Based on 160 SOCi reviews. Allows customers to filter locations based on products or other categories.
Mobile Support
Map is supported on mobile devices. This feature was mentioned in 160 SOCi reviews.
Automatic Geolocation
Product can use geolocation to automatically point customers toward the closest location. 157 reviewers of SOCi have provided feedback on this feature.
Listing Management (4)
Network Directory
Based on 628 SOCi reviews. Ability to submit location data to a wide variety of digital services
Data Aggregators
Ability to submit location data to major aggregators This feature was mentioned in 622 SOCi reviews.
Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings This feature was mentioned in 616 SOCi reviews.
Optimization
As reported in 636 SOCi reviews. Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
Real-Time Updates
As reported in 653 SOCi reviews. Changes to location data are synced across listings immediately and in real time
Analytics
Based on 661 SOCi reviews. Provides data or insights into listing performance and engagement
Local Search Optimization (6)
Rank Tracking
Based on 409 SOCi reviews. Monitor and report on ranking in local search results
Online Listings
Report on local citations and distribute accurate listing data to directories and search engines 422 reviewers of SOCi have provided feedback on this feature.
Google My Business
Based on 427 SOCi reviews. Optimize or automate content for Google My Business
Reputation Management
As reported in 420 SOCi reviews. Monitor online reviews and brand reputation
Social Media
As reported in 429 SOCi reviews. Integrate with social media and offer management or automation tools
Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard This feature was mentioned in 435 SOCi reviews.
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 1555 SOCi reviews.
Content Library
Based on 1525 SOCi reviews. Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. This feature was mentioned in 1401 SOCi reviews.
Approval Workflows
As reported in 1416 SOCi reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Based on 1467 SOCi reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Based on 1457 SOCi reviews. Provides features for creating or editing social media assets.
Responses (6)
Personalization
Provides personalized responses to interlocator based on segmentation or past responses. This feature was mentioned in 34 SOCi reviews.
Route To Human
Based on 32 SOCi reviews. Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
Can have a natural, human-like conversation with an interlocator. This feature was mentioned in 32 SOCi reviews.
Customization
Based on 89 SOCi reviews. Customize your chat workflows with rules and automations.
Route To Human
Has the ability to connect interlocator with a human agent when the need arises. 80 reviewers of SOCi have provided feedback on this feature.
Menu bars
As reported in 83 SOCi reviews. Can provide interlocators with menus, through which they can choose a relevant response.
Survey Management (4)
Survey Builder
As reported in 185 SOCi reviews. Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings This feature was mentioned in 186 SOCi reviews.
Templates
Offers pre-built templates for creating surveys with different audiences or use cases This feature was mentioned in 184 SOCi reviews.
Survey Distribution
As reported in 183 SOCi reviews. Provides tools for distributing surveys through email, SMS, social media, etc.
Survey Customization (3)
Branching/Skip Logic
As reported in 179 SOCi reviews. Helps create more intelligent surveys based on respondent's actions and answers
Branding
As reported in 178 SOCi reviews. Allows users to customize survey colors, logos, and URLs to match company branding
Multimedia Support
Ability to embed videos, photos, or other rich media 140 reviewers of SOCi have provided feedback on this feature.
Survey Insights (4)
Reporting & Analytics
As reported in 180 SOCi reviews. Provides tools to visualize and analyze data
BI Tools Integration
Based on 179 SOCi reviews. Allows integration with third -party reporting and business intelligence applications
Data Exporting
Based on 181 SOCi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Based on 182 SOCi reviews. Allows administrators to set permissions on viewing, filtering, or sharing survey results
Generative AI (5)
AI Text Generation
As reported in 65 SOCi reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. 65 reviewers of SOCi have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 31 SOCi reviews.
AI Text Summarization
Condenses long documents or text into a brief summary. 31 reviewers of SOCi have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt. 757 reviewers of SOCi have provided feedback on this feature.
Content Generation - AI Content Creation Platforms (3)
Output quality
Based on 47 SOCi reviews. Produces finished or near-finished content with minimal human intervention beyond templating and prompting.
Branding
As reported in 46 SOCi reviews. Generates high-quality content that adheres to brand guidelines.
Performance
As reported in 47 SOCi reviews. Provides content generation at scale with efficient response times and quick turnaround.
Management - AI Content Creation Platforms (3)
Collaboration
Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts. This feature was mentioned in 47 SOCi reviews.
Security and Privacy
Based on 47 SOCi reviews. Maintains regulatory compliance to ensure company data privacy and protection.
Moderation
Features guardrails to prevent harmful or offensive content generation. 47 reviewers of SOCi have provided feedback on this feature.
Automation - AI Agents (3)
Sales Follow-Up
Allows users to automate responses to customer inquiries across various channels. This feature was mentioned in 32 SOCi reviews.
Customer Interaction Automation
Based on 31 SOCi reviews. Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
As reported in 31 SOCi reviews. Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly. 31 reviewers of SOCi have provided feedback on this feature.
Adaptive Responses
Based on 31 SOCi reviews. Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input. This feature was mentioned in 31 SOCi reviews.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention. This feature was mentioned in 31 SOCi reviews.
Automation (3)
Customer Interaction Automation
As reported in 34 SOCi reviews. Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
Based on 34 SOCi reviews. Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
Allows users to automate the handling, processing, and management of documents. 34 reviewers of SOCi have provided feedback on this feature.
Autonomy (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly. This feature was mentioned in 34 SOCi reviews.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly. 34 reviewers of SOCi have provided feedback on this feature.
Task Execution
Based on 34 SOCi reviews. Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
As reported in 34 SOCi reviews. Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Based on 34 SOCi reviews. Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
Enables the AI agent to provide accurate answers based on the context of customer inquiries. This feature was mentioned in 34 SOCi reviews.
Sentiment Analysis
Based on 34 SOCi reviews. Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution. 34 reviewers of SOCi have provided feedback on this feature.
Multilingual Support
Based on 34 SOCi reviews. Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers. 34 reviewers of SOCi have provided feedback on this feature.
Feedback Collection
As reported in 34 SOCi reviews. Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
Based on 34 SOCi reviews. Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times. 34 reviewers of SOCi have provided feedback on this feature.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Based on 48 SOCi reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 48 SOCi reviews.
Adaptive Learning
Improves performance based on feedback and experience 47 reviewers of SOCi have provided feedback on this feature.
Proactive Assistance
Based on 46 SOCi reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 45 SOCi reviews.
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Based on 209 SOCi reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 207 SOCi reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 211 SOCi reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 210 reviewers of SOCi have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 211 SOCi reviews.
Decision Making
Based on 210 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Management (7)
Autonomous Task Execution
As reported in 374 SOCi reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 372 reviewers of SOCi have provided feedback on this feature.
Cross-system Integration
As reported in 373 SOCi reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 372 reviewers of SOCi have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 373 SOCi reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 373 SOCi reviews.
Decision Making
Based on 372 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Based on 196 SOCi reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 194 SOCi reviews.
Adaptive Learning
Improves performance based on feedback and experience 192 reviewers of SOCi have provided feedback on this feature.
Proactive Assistance
As reported in 194 SOCi reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 193 reviewers of SOCi have provided feedback on this feature.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 226 SOCi reviews.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 228 SOCi reviews.
Cross-system Integration
Works across multiple software systems or databases 229 reviewers of SOCi have provided feedback on this feature.
Adaptive Learning
Based on 229 SOCi reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 228 SOCi reviews.
Decision Making
As reported in 229 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 59 SOCi reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 59 SOCi reviews.
Decision Making
Makes informed choices based on available data and objectives 59 reviewers of SOCi have provided feedback on this feature.
Technology Glossary Features
View definitions of the features and discover new technology terms.
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