Resume and Cover Letter Strategies

What if I told you your cover letter's first and last sentences determine whether you get interviews? Recently, I was reviewing cover letters with a client who couldn't figure out why she wasn't getting callbacks for marketing positions. After looking at her application materials, the problem became immediately clear. "Your cover letter is killing your chances." Her opening line was the classic "Please accept my resume for consideration of the Marketing Manager position within your organization" — and she never actually asked for an interview at the end. So, how do you write cover letters that actually get read? Use these powerful techniques instead: S — Use a sticky hook Forget "To Whom It May Concern" or "I'm writing to apply for..." Instead, try one of these attention-grabbing marketing-focused openers: "If your company is struggling to generate qualified leads despite increasing ad spend, I have the solution you've been looking for." "Innovation. Growth. ROI. If these marketing priorities align with your vision for the Digital Marketing position, we should talk." "Do you need a content strategist who can double your organic traffic and boost conversion rates by 35% within six months?" W — What's in it for the employer? Hiring managers are reading your letter thinking, "Can this person drive results?" Make it clear from the start that you understand their marketing challenges and can provide measurable solutions. I — Information This is where you provide brief, compelling evidence of your marketing qualifications and accomplishments. For example: "By implementing a targeted social media campaign for XYZ Corp, I increased engagement by 78% and drove $125K in new revenue within 90 days." F — Fast segue Transition smoothly to your request for an interview. For example: "With this proven marketing expertise in mind, I would welcome the opportunity to discuss how I can contribute to your customer acquisition strategy." T — To-Do Here's the #1 cover letter secret that DOUBLES your chances of getting interviews: actually ASK for the interview! "I'm excited about the Marketing Director position with ABC Inc. and would appreciate the opportunity to discuss how my experience driving successful campaigns can deliver similar results for your brand. Please call me at (number) to schedule an interview at your convenience." By simply asking for the interview, you've shown initiative and clarified what you want — something most candidates completely overlook. What cover letter techniques have worked for you? Have you tried asking directly for the interview?

7 Words To Change On Your Resume (For More Impact & Value): 1. Responsible For Anyone can be “responsible for” something. Instead, use more specific, action-oriented language like:  - Developed  - Spearheaded  - Overhauled  - Generated  - Etc. Pair those with measurable outcomes for a winning resume bullet. 2. Hard Working Simply claiming to work hard doesn't convey tangible results. Replace this with:  - Increased  - Delivered  - Optimized  - Exceeded  - Improved Hard-working customer service representative → Improved customer retention by 30% through enhanced service strategies. 3. Team Player Employers don’t just want someone who says they’re a team player. They want to see the results of those collaborations. Replace this with:  - Collaborated  - Partnered  - Led  - Mentored Team player in marketing → Partnered with cross-functional teams to develop and execute a campaign, boosting lead conversion by 40%. 4. Results-Driven Being results-driven doesn’t mean you actually drove any results. Prove that with better language and metrics. Replace this with:  - Generated  - Produced  - Reduced  - Increased Results-driven marketing specialist → Produced a 200% increase in website traffic through a targeted SEO strategy. 5. Detail-Oriented Claiming you're detail-oriented is meaningless without evidence. Show it through actions and accomplishments instead. Replace this with:  - Audited  - Identified  - Improved  - Enhanced Detail-oriented project manager → Enhanced project documentation accuracy, reducing errors by 30%. 6. Self-Motivated Rather than saying you’re self-motivated, show it with results. Replace this with:  - Initiated  - Led  - Launched  - Created  - Developed Self-motivated team lead → Initiated a mentorship program, increasing employee engagement scores by 20%. 7. Communicator Don’t just say you’re a “great communicator” or have “communication skills.” Show them! Replace this with:  - Presented  - Negotiated  - Advised Consultant with excellent communication skills → Presented 30+ workshops to client teams resulting in 37% improved operational efficiency.

I've reviewed 2,500+ resumes last year. Avoid these mistakes that 90% make. 1. Generic Summaries ❌ "Motivated professional seeking opportunities to leverage my skills..." ✅ "Marketing Director who increased e-commerce revenue 47% through data-driven campaigns and strategic partnerships." 2. Missing Numbers ❌ "Led large team and improved sales." ✅ "Led 15-person sales team to deliver $3.2M in new business, exceeding targets by 28%." 3. Cluttered Formatting ❌ Tiny margins, dense paragraphs, and multiple fonts. ✅ Clean headers, consistent bullet points, and enough white space for easy scanning. 4. Outdated Information ❌ Listing your high school achievements and every job since college. ✅ Your most relevant accomplishments from the past 10-15 years that showcase your career progression. 5. RESPONSIBILITY LISTS ❌ "Responsible for managing client relationships and handling complaints." ✅ "Retained 98% of key accounts and turned 3 dissatisfied clients into top referral sources." 6. ATS-UNFRIENDLY DESIGN ❌ Creative formats with graphics, text boxes, and unique fonts. ✅ Clean, standard formatting with relevant keywords that match the job description. Pro Tip: A tool like Teal’s AI Resume Builder can help you avoid ALL these mistakes by helping you: ⮑Turn generic summaries into powerful pitches. ⮑ Back achievements with real numbers. ⮑ Perfect your formatting instantly. ⮑ Showcase relevant experience. ⮑ Transform duties into accomplishments. ⮑ Get noticed by more recruiters. Try it out for free: https://tealhq.co/4aAEY2g Your resume has 7 seconds to make an impression.  Use these tips to make them count. Share this to help others level up their resume! 📈 And follow me for more advice like this. 📌 In addition to being a job search coach, I’m also a part-time career advisor for Teal so if you have any questions about their AI Resume Builder, let me know.

This is one of the most important things I’ve learned about resumes, and most don’t do it. Not doing this can hurt your chances of getting an interview 👇 Your resume 𝐬𝐡𝐨𝐮𝐥𝐝 𝐧𝐨𝐭 𝐛𝐞 a description of what you are 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 for. Your resume 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 a collection of your 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 to the job you are applying for! Here's a simple example: A Project Manager's resume that describes what they are 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 for looks like this: - Delivered the project on time and within budget. - Communicated updates regularly to all stakeholders. This is a terrible way to "stand out" - In this example, every Project Manager is responsible for delivering projects on time and budget, and for communicating with stakeholders. In other words, there's nothing 𝐮𝐧𝐢𝐪𝐮𝐞 about this person's resume. Your resume has to show: - Evidence that you have the experience they are looking for (Tailored resume) - Evidence of the value you bring to the team (Your past accomplishments) To write a resume that 𝐬𝐭𝐚𝐧𝐝𝐬 𝐨𝐮𝐭, here’s what you should do 👇 Write 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬, not what you were responsible for : - What did you do? - What was the impact? - How did you accomplish it? Use the “𝐗 + 𝐘 + 𝐙” formula to write accomplishments: “Accomplished [𝐗] as measured by [𝐘], by doing [𝐙]” 🛑 Instead of writing: “Delivered a project on time and budget” ✅ Write this: 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 [𝐗]: “Launched ____ project” 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐝 𝐛𝐲 [𝐘]: “1 month ahead of schedule and increasing ROI by Z%” 𝐁𝐲 𝐝𝐨𝐢𝐧𝐠 [𝐙]: “, by creating a new communication process that allowed low and medium risk tickets to be pre-appproved, reducing friction during development” Together X + Y + Z: “Launched ___ project 1 month ahead of schedule and increasing ROI by Z%, , by creating a new communication process that allowed low and medium risk tickets to be pre-appproved, reducing friction during development” 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬 help you show that you have the experience companies look for in 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 of a project that had impact to customers, your team or the organization. 𝐓𝐚𝐢𝐥𝐨𝐫𝐢𝐧𝐠 your 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬 to the job you are applying to will increase your chances of getting an interview. Adding more colors, graphs and random keywords will not. A few extra tips as you go through your accomplishments: 1. Not every accomplishment will have a number (impact). It’s ok, try to have as many as possible. 2. Accomplishments tailored to the job you are applying to >>>> accomplishments you believe are the most important. 3. You can skip the XYZ formula and instead write them as: Verb in past tense + what you did + the impact it had. ------ 🚀 Need help with your resume or Product Management interviews? Check out my comment below for THE BEST resources 👇 #productmangement #resume

After reviewing about 175 applications for my open #data #analyst position, I feel I need to share some advise to those looking for a position. I hope this helps some people. 1. Stop copying/pasting your resume content directly out of ChatGPT. Of the ~175 resumes I looked at, about 1/4 had nearly identical content. I'm not talking about the format of the resume. I mean the actual words on the page. You need to stand out when you are applying for a job. That means demonstrating you are the right fit for the position. Not spamming your resume with every technology and industry buzz word out there. Carefully read the job posting and tailor your resume to what they are hiring for. 2. Read the job description fully and only apply for positions if you are sure that you want THIS job and not just a job. When hiring managers read resumes, it is obvious when someone is spamming jobs boards with applications. The experience listed is only tangentially related and there is nothing specific in their resume about the position being hired for. The position I have open right now is a data analyst position largely responsible for data collection and entry. The position barely mentions reporting and definitely doesn't mention anything having to do with machine learning or data engineering. Yet, the number of data scientist and engineers that applied for the position was remarkable. There is no way they would be happy in the position and if they read the description they would have realized it. 3. If you are applying for a position that isn't closely related to your previous experience, write a cover letter and tell the hiring manager why you are applying for THEIR SPECIFIC POSITION. This is necessary whether you are applying for a data analyst job as a current barista, project manager, or data engineer. Hiring managers are looking for reasons to hire YOU. I need to know why you want THIS job and blanket statements of "I think my experience perfectly aligns with the requirements" tells me you either haven't actually read the position description or didn't care enough to write a cover level specific to my open position. Additionally, just dropping in a few key phrases from the job posting is not enough. I need to know WHY you applied for the job. Hiring manager are looking for the right candidate, not necessarily the right experience. Especially for entry level positions. I can train you and get you the experience. I need to know that you are going to be passionate about the specific work we do and that you are eager to learn any new skills needed for the job. I know it can be tough when you're out of work and just need a job, but focus on quality applications and not quantity. The number one things that catches my eye when reviewing resumes is when it's obvious someone spent the time to understand the position I'm hiring for. That goes along way when considering who to interview. Good Luck in your search!

I’ve reviewed 2000+ resumes for AI/ML roles in the last 5 years. Here are 7 tips to make your resume stand out: 🔸 Tip 1: Showcase End-to-End Project Work Describe projects where you took an idea from concept to deployment. Outline the problem, data collection, model development, validation, and deployment. Demonstrate your ability to handle the entire lifecycle of an AI/ML project. 🔸 Tip 2: Quantify Your Contributions with Real-World Impact Use concrete metrics to quantify your achievements, such as 'Reduced customer churn by 20% through predictive modeling' or 'Increased sales by 15% with a recommendation system'. Real-world impact is more compelling than theoretical knowledge. 🔸 Tip 3: Highlight Collaboration with Cross-Functional Teams Showcase your ability to work with data engineers, product managers, and other stakeholders. Mention specific instances where you collaborated to deliver impactful AI/ML solutions. 🔸 Tip 4: Emphasize Deployment Experience Highlight your experience with deploying models into production environments using tools like Docker, Kubernetes, or cloud platforms such as AWS, GCP, and Azure. Include specific examples and the impact they had. 🔸 Tip 5: Include Open Source Contributions If you’ve contributed to open-source AI/ML projects, list these contributions. Mention any significant pull requests, issues resolved, or your role in major projects. This demonstrates your commitment and expertise. 🔸 Tip 6: Focus on Recent Technologies Mention your proficiency with LLMs, reinforcement learning, or other generative AI technologies. Highlight any recent work or projects involving these technologies. 🔸 Tip 7: Keep Up with Industry Trends Stay updated with the latest trends and advancements in AI/ML. Mention any relevant courses or technologies you have learned and always keep that tab up-to date. This shows your dedication to continuous learning and staying current in the field. #ai #career #resume

If you're aiming for the C-suite, clarity around your value is non-negotiable. Too often, I see smart, capable leaders stumble in interviews or on paper—not because they lack experience, but because they haven’t taken the time to reflect. Before you make your next move, spend real time thinking through: What business challenge were you hired to solve? How did that challenge evolve over time? What metrics were you accountable for? How did you deliver against those KPIs? What is your target role or company truly looking for? In what ways have you already demonstrated that you're the right person to meet those needs? What have you consistently achieved across your career? What are you known for? What differentiates you from other high performers? What’s the most innovative initiative you've led in the talent space? How large were the teams you led—and how did you retain and grow them? What were your employee engagement scores? Are you proud of those results? What did you learn from them? This exercise isn’t quick. It may take several focused hours. But this kind of reflection is what sharpens your narrative and elevates your positioning. Self-awareness is a competitive advantage. The "easy way" isn’t the fast way—it’s the intentional way. Put in the strategic work before you hit "apply" and you'll move faster, attract better-fit opportunities, and present yourself with the clarity and confidence of a true executive. #executivepresence #careerstrategy #resume #leadership #valueproposition

"Can you explain this gap in your resume?" Career gaps are NOT a character flaw. In fact, quite the opposite. A career gap can indicate someone who is: ✅ Clear on their priorities ✅ Confident enough to make tough choices ✅ Mature and responsible When my youngest was 3, he had severe asthma (Level 4) which meant that he was hospitalized nearly weekly. My life was a series of doctor's appointments, caring for my older child, and working a full-time job that required travel. I was beyond fortunate that my direct supervisor and my employer told me to do whatever was needed to care for him. Without that grace, I surely would have had to quit my job and it would have been the right decision. As a result, I learned how to: ↳ Set boundaries and manage my time better ↳ Work strategically and efficiently ↳ Delegate and train others But not everyone has that luxury. I recently worked with a client who left a job to care for her aging mother. I discovered that when she got a question about the gap, she was trying to hide it. She's not alone. Most people make these critical mistakes when addressing resume gaps: ❌ Apologizing excessively ❌ Providing too many personal details ❌ Sounding defensive or unprepared ❌ Focusing on the gap instead of their value ❌ Making up elaborate explanations Here's how successful candidates handle gaps with confidence: 1️⃣ Own your story without apology ↳ Be matter-of-fact about what happened 💡Why? Confidence signals that you view your path as valid and valuable. 2️⃣ Focus on growth during the gap ↳ Highlight skills developed, relevant volunteer work, courses, or projects 💡Why? Employers see that you're proactive and committed to growth. 3️⃣ Redirect to your strengths ↳ Quickly pivot to why you're perfect for this role 💡Why? The interview is about your fit, not your past. 4️⃣ Prepare a concise explanation ↳ Practice a response that feels natural with only relevant details 💡Why? Being prepared eliminates anxiety and helps you respond thoughtfully. 5️⃣ Address it proactively when appropriate ↳ Bringing it up first allows you to own the story Gaps happen because of parenting decisions, health issues, caregiving responsibilities, layoffs, career pivots, and countless other valid reasons. What matters most is not the gap itself but how you've grown from it and why you're the right person for the job NOW. ♻️ Repost to help others navigate their job search with confidence 🔔 Follow Sarah Baker Andrus for more career and job search advice 📌DM me if you'd like to discuss your personal situation or get support

Cover letters can help humanize resumes. Experts told Harvard Business Review that cover letters show character and can explain the "why" behind your interest in a role. They can also address gaps or pivots. Send one when asked, or when it is optional, HBR says. Keep it to one page, and open by explaining your enthusiasm for the position and the company. Be specific. Then, intertwine your experience with the needs of the role. Pluck an item from the job description and explain how something in your past directly applies to it. Close by describing how your expertise will contribute to the team. Read more: https://lnkd.in/eSzwgPhf Summary ✍: Todd Dybas

Working on your resume and want to show your impact? Here are two things to remember: 1. Impact is almost never related to keywords in the *job description.* Impact comes from turning around or resolving a business problem. These business problems rarely show up in job descriptions. 2. To show impact, your *accomplishment* needs to be put in the context of the business problem it solved. That is, impact = "<a problem existed>, so <I did a thing>, and <business benefits resulted>." Your resume must show impact for the hiring manager to bring you in for an interview. For example (based on a story from a client I worked with): * Brattle had long struggled to quantify analyst performance, limiting business success. I developed an accurate algorithm and internal tool that supported analyst decisions, gave managers clear tracking, and became a competitive differentiator - accelerating sales cycles and removing a key barrier to growth. This bullet: • Sets the context of a meaningful problem ("failure to quantify analyst performance") and why it was worth solving. • Shows the business outcome ("decision support" and that it created a competitive differentiator leading to faster sales). • Implies mastery of many key product management skills - discovery, prioritization, working with developers, etc. Review your resume's bullet points. Is it clear what business problem your accomplishments address? Is it clear why the result was meaningful? (I don't mean, "Could someone 𝘨𝘶𝘦𝘴𝘴?" I mean is it explicitly clear, no guessing required?) Are your bullet points showing your impact? Or are they simply saying, in effect, "I did my job." --- (Yes, I know it's long, and it has no metric - but it's still 10x more likely to get my client an interview than his previous bullet point - because it shows his impact. Here's the original: "Developed improvement processes around data quality of risk analytics, resulting in greater confidence in the attribution platform and reducing the team’s manual efforts by ~20 hours per month." Nothing about competitive differentiation or accelerated sales. Nothing about a long-term struggle to come to grips with this analysis. Just a useless metric that may or may not represent a meaningful change.)