Networking for Professionals

🎣 “They didn’t even cc me.” This was how Yumi, a senior marketing director, found out her billion-dollar product had been repositioned, without her input. The project she had been leading for 18 months was suddenly reporting into someone else. She didn’t mess up. She wasn’t underperforming. She just wasn’t "there". Not at the executive offsite. Not at the Friday “golf and growth” circle. Not at the CEO’s birthday dinner her male peer casually got invited to. She was busy being excellent. They were busy being bonded. 🍷 When she asked her boss about the change, he was surprised: “You’re usually aligned with the bigger picture, so we assumed it’d be fine.” In Workplace politic-ish: Yumi was predictable. Available. Yet not powerful enough to be consulted. 🔍 What actually happened here? Women are told to build relationships. Men build alliances. Women maintain connections. Men maintain relevance in power circles. It’s not about how many people like you. It’s about how many people speak your name when you’re not in the room. And in most companies, the real decisions - about budget, headcount, succession, are made off-the-clock and off-the-record. 📌 So, how do you stop getting edited out of influence? Try these: 1. 𝗧𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗽𝗼𝘄𝗲𝗿 𝗺𝗮𝗽.    Not the org chart. The whisper network / shadow organistion.    Who gets invited to early product reviews?    Who influences without title?    Start mapping that!     2. 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲-𝗱𝗿𝗼𝗽 𝗰𝗼𝘂𝗻𝘁.    If your name hasn’t been mentioned by 3 different people in senior leadership this month, you are invisible to power, even if you’re a top performer.     3. 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴.    Skip the webinars and female empowerment panels.    Start showing up where strategy happens: QBRs, investor briefings, offsite planning, cross-functional war rooms.     4. 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗮𝗰𝗸𝗰𝗵𝗮𝗻𝗻𝗲𝗹.    Schedule recurring 1:1s with lateral stakeholders, not to “catch up,” but to co-build. Influence travels faster across than up.     5. 𝗕𝗲 𝘄𝗵𝗲𝗿𝗲 𝗮𝗯𝘀𝗲𝗻𝗰𝗲 𝗵𝘂𝗿𝘁𝘀.    If you vanished for 2 weeks and no one noticed, you’re not central enough to promote.     🧨 If any of this feels raw, it’s because it is. Brilliant women are being rewritten out of their own stories, not for lack of performance, but for lack of positioning. That’s why Uma, Grace and I created 👊 𝗙𝗿𝗼𝗺 𝗢𝘂𝘁𝘀𝗶𝗱𝗲𝗿 𝘁𝗼 𝗜𝗻𝘀𝗶𝗱𝗲𝗿: 𝗠𝗮𝘀𝘁𝗲𝗿 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝘀👊 A course for women who are done watching strategic mediocrity rise while they wait for recognition. It’s not about becoming someone else. It’s about learning the rules that were never designed for us, and playing like you intend to win. 🔗 Get it if you’re ready, link in comment. Or wait until they “assume you’d be aligned,” too.

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

I'm tired of hearing PR = traditional media. Most agencies are getting it wrong too. 🙃 It isn’t… The NY Times The WSJ  <Insert any other big-name publication> people get excited about Even if you land in a top-tier publication, chances are people will read about it like you are right now - on their LinkedIn feed - rather than the actual media platform where it was published. These traditional platforms may provide varying degrees of credibility, but they don't provide distribution. Today, EVERYTHING is media. Here’s what that might look like: Targeted Content: - Niche Podcasts: Identify the specific podcast your ideal CIO (Chief Information Officer),  CMO (Chief Marketing Officer), or whoever listens to based on their industry and interests. These podcasts are GOLD for moving prospects from awareness to consideration. - Curated Newsletters: Seek out targeted Substack newsletters relevant to your niche, not just "gems." Think "Bankless" for crypto enthusiasts or "The Information" for tech insiders. - Engaging Collaborations: Partner with influencers who genuinely understand your audience and know how to engage them on platforms like Instagram Live. Look for influencers who spark conversations and promote meaningful interactions. - LinkedIn Fireside Chats: Host live-streamed chats with industry leaders and your CEO, and top clients. This adds credibility and attracts a wider audience. - Leveraging Trends: Create TikTok accounts or tie into those that creatively engage with relevant trends and topics specific to your industry. Interactive & Community-Driven: - Virtual Conferences: Participate in or host virtual conferences that attract your target audience, offering valuable content and networking opportunities. - Twitch Streams: Consider live-streaming on Twitch for real-time interaction, especially if your target market is tech-savvy or in the gaming industry. - Reddit AMAs: Host Reddit AMAs (Ask Me Anything) on relevant subreddits to directly engage with your audience and answer their questions in an informal setting. - Pinterest Boards: Create curated Pinterest boards around themes your target market actively searches for, showcasing your brand's expertise and visual appeal. Content with Reach & Impact: - YouTube Channels: These channels have content optimized for search, and one interview alone can drive targeted traffic. - Data-Driven Insights: Prioritize creating content backed by data and industry insights that your target market craves, like reports, white papers, or infographics. Remember: If you aren't seeing the results you want with PR, it's almost ALWAYS one of two things. Either your definition of media is too narrow (and hence, strategies are outdated and underperforming), and/or you don't have a distribution plan to go with it. #pr #publicrelations #strategiccommunications #marketing #tech #b2b

1:1 coffee chats are the best way to network ☕ Here's how I turned them into interviews at companies like Microsoft, LinkedIn, and Amazon. My 9-step formula for virtual & in person coffee chats: (I did this with acquaintances, old coworkers, and complete strangers at my target companies to get job referrals)  1/ Watch the Clock Before you start the conversation, thank the other person for their time and confirm how much time they have. Don't be the person who goes over the allotted meeting time by assuming. 2/ Nail Your Intro This is your elevator pitch that should include these 3 things: - Brief background on who you are - Why you wanted to meet with them - Your goals 3/ Ask Great Questions Come prepared with questions. Some ideas: - their background/role - challenges they overcame - specifics about their company, culture, product, etc. 4/ Show You're Worth It When you talk about your experience, tie it back to how it relates to the role/team you're interested in at that person's company. Does the role require managing multiple clients? Great! Weave in how you've done something similar. 5/ Ask for Feedback It's ok to ask for feedback and if the other person thinks you're a fit for certain roles or the company. If they think there's a skills gap, ask for their advice on how to bridge it. 6/ Ask for Intros "Is there anyone else at your org or outside the org that would be helpful to talk to?” The best opportunities can come from this ask. The other person might intro you to 1-3 other people in their network. 7/ Offer to Help Them Don't just ask how you can help. Ask them what their goals are for the year. Then use that information to see how you can help. 8/ Winding Down At the end of the call, thank them for their time. Then ask if it's ok to keep them updated so you have a reason to reach out in the future. Don’t forget to send a thank you note after the call. 9/ The Follow Up If they gave you any advice (resume tips, resources to look into), do it and follow up to let them know you did it. This is the best way to keep the conversation going beyond the first call and establish trust. Important: Use this as a guide, not a script. Not all your 1:1 coffee chats will happen this way but having structure is helpful. Don't expect to land a referral on the first meeting either. It may take several interactions before someone is comfortable enough to do that. Give this strategy a try and level up your networking game! --- Reshare ♻ to help someone’s job hunt. And follow me for more posts like this.

🤦🏼♀️You don’t know what networking is. Sending a cold dm to a stranger on LinkedIn isn’t networking, it’s asking a stranger for help. It’s telling someone you need a job. And that’s fine and you need to do that but don’t get it twisted that is NOT networking. 🟢Networking is building relationships. 🟢Networking is getting to know other people. 🟢Networking is not about YOU. Here are some tips on how to network 1. Shift Your Mindset 🧠 Give first: Don’t just ask for favors; ask, "How can I support you?" or share helpful resources.   2. Be Selective 📈 Quality over quantity: One meaningful conversation is better than cold emailing 50 cards strangers. Personalized outreach: Never send a generic connection request. Add a note mentioning a shared interest, a recent article they wrote, or a mutual connection.   3.Long-term focus 📆 Networking is a marathon. Cultivate relationships before you actually need a job or a favor.     4. Be Ready 💃 Have your pitch down. Know your unique value proposition. Be memorable. 5. Leave the house 🚗💨 Go to in person industry events, conferences and happy hours. Play pickle ball. Go with your friend to their work event. Join a chamber of commerce. Make friends at a café. 6. Don’t be shy 🤝 How to break the ice: Approach people standing alone or in groups of three (they are easier to enter than pairs). Introduce yourself simply and ask open-ended questions like, "What brought you out here tonight?" or "What exciting projects are you working on?" 7 Follow Up 📱 The 48-hour rule: Always follow up within 48 hours of meeting, send a thank you note or a thank you. Better yet send an article or resource that connects back to the conversation you had. (Go back to step 1 be a resource) Mention something specific you discussed (e.g., "I loved hearing about your experience transitioning into tech") to jog their memory   8. Be active on social 👩🏼💻media: Share industry insights, comment on others' posts, and reach out to professionals for 15-minute informational interviews.   9- Nurture consistently 🎯 Check in occasionally with a quick text or email just to share a relevant article, say congratulations on a milestone, or see how they are doing   10- It’s not about YOU🤗Networking is about building a relationship that is mutually beneficial. GIVE VALUE. #howtonetwork #careeradvice #jobsearchtips #linkedin

You can't solve today's career pivot with yesterday's networking habits. Most professionals think reinvention means starting from scratch with their network. You want to become a novelist, but your connections are all in tech. You're pivoting to consulting, but you only know people in academia. You're moving into nonprofits, but your rolodex is full of investment bankers. So you do what everyone does: cold email strangers in your target industry. Ask for informational interviews. Try to prove you're worth listening to. But here's the reframe. You don't have the wrong network. You're just not using it the best way you can. Your tech friends? One of them went to college with a literary agent. Your academic colleagues? Someone's spouse runs a consulting firm. Your finance contacts? They sit on nonprofit boards and know every executive director in town. The connections you need already exist in your network. Just not in the obvious places. But there's a bigger strategic shift most people miss. Stop chasing people. Start attracting them. When you're constantly reaching out, asking for coffee chats, requesting time from strangers, you're positioned as the outsider who needs favors. When you share your expertise publicly - through writing, speaking, or thought leadership - the right people come to you. They come to you as someone worth learning from. I've seen this work repeatedly: A friend's wife went to college with a well-known independent filmmaker. A television newscaster met at a weekend writing workshop two decades ago. The high-value connections rarely come from obvious industry networking. The shift isn't "I need different connections." It's "I need a different connection strategy." Here's what actually works: Get specific about who you want to meet. Not "people in publishing" but "agents who represent business book authors." Ask your existing network for introductions - without a transactional agenda. People know surprising people. Your job is to find out who. Share your expertise at scale to reverse the dynamic. Write for respected publications. Speak at conferences (even for free at first). Make it easy for the right people to discover you. This is how you stop proving yourself to strangers and start building momentum. The career pivot gets infinitely easier when you realize your existing network isn't the problem. Your strategy is. ♻️ Save this and share it with someone who needs to stop chasing and start attracting. ➕ Follow Dorie Clark for more on how to use your network more effectively.

Networking as an introvert feels scary AF. But it doesn’t have to be. Here are 3 tips that helped me build relationships with CEOs, influencers, and high-profile entrepreneurs (without leaving my couch): Context: For Introverts, By An Introvert I’m an introvert through and through. Networking, speaking, etc. Those were all SCARY uncomfortable for me early on. But, like any skill, I got better with practice. Here are 3 strategies that helped the most: 1. Quality > Quantity Instead of: - Going to meetups - Blasting out random connections - Attending conferences I focused on a handful of specific people. They met two criteria: - They had already done what I wanted to do - I was genuinely excited to engage with them 1a. Why Those Criteria? The first is easy. You should only take advice from people who already have what you want. For the second, forcing connections creates so much anxiety. Life is a lot easier when you're genuinely pumped to engage with the people on your contact list. 1b. Why A Handful? Great relationships require depth. By selecting a small set of people you're super excited about, you can invest more energy into each relationship. That energy is going to shine through and lead to a better, stronger, more authentic relationship. 2. Engage On Your Terms The idea of meeting a stranger for a 30-minute coffee terrified me. So I engaged where I was comfortable: virtually. - I commented on their posts. - I left reviews for their podcasts. - I proactively offered feedback on ideas. - I made introductions. 2a. Engage On Your Terms You are your best self when you show up where it's comfortable for you. I love starting in a virtual space because: It's easier to connect. You ease into things. When you meet for coffee down the road? You already have a history! Way less scary. 3. Monitor Your Energy Connecting was a roller coaster for me. I got anxiety beforehand, was super energized during, and exhausted after. Due to that, I limited myself to a certain number of networking convos each week. Then I scheduled non-negotiable "me" time to recharge.

A Strong LinkedIn Network Does 3 Things for You: Opens Doors, Creates Opportunities, and Builds Influence. But here’s the catch: It only works if you build it right. If you’re just adding connections and calling it networking, you’re missing the real power of LinkedIn. Here’s how to grow your network strategically so it actually works for you: 1️⃣ Connect with the Right People (Not Just Anyone) Send requests to people in your industry, target companies, and thought leaders. Personalize your invites! A simple "Hi, let’s connect" won’t cut it. Mention a shared interest, an article they wrote, or a mutual connection. Quality beats quantity. A small, engaged network is more powerful than thousands of silent connections. 2️⃣ Engage to Be Seen Comment on 3-5 posts daily—but make it meaningful (not just "Great post!"). Ask questions, add insights, and share your take. Engagement = Visibility. When people see you adding value, they remember your name. 3️⃣ Post Content That Starts Conversations Share industry insights, job search tips, or personal career lessons. Don’t be afraid to have an opinion. Safe content doesn’t stand out. Show your expertise AND personality—people connect with people, not robots. 4️⃣ Give Before You Ask Support others before asking for referrals or help. Celebrate wins, share job leads, and be a resource. The more value you give, the more opportunities come back to you. 5️⃣ Stay Consistent You can’t show up once a month and expect results. A strong network is built daily—one comment, one post, one connection at a time. A well-built LinkedIn network doesn’t just help you get hired—it builds your reputation, opens doors you didn’t even know existed, and positions you for long-term success. How do you approach LinkedIn networking? Drop your best tip in the comments! Follow me, Samichi Saluja, for job search strategies, networking tips, and career insights that actually work. #LinkedInNetworking #CareerGrowth #Opportunities #BuildYourBrand #Networking

A lot of the value of attending or speaking at a conference doesn’t come from being there. It comes from what you do afterwards. How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the networking receptions, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in our busy lives, especially after returning from a conference and then move on to the next thing without following up. What you proactively do after the event is what can turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of attending your next conference: ✔️ Prioritize the people you met and follow up with context on LinkedIn or by email, referencing your conversation and suggesting a clear next step ✔️ Follow up with organizers to share feedback and express interest in speaking or getting involved in future programming ✔️ Turn your conference notes into key takeaways and share them as content (LinkedIn post, blog post or short video) connected to your work, your clients or what you’re seeing in the market ✔️ Host your own webinar to recap key themes and extend the conversation ✔️ Interview speakers or attendees whose perspectives stood out and use that content in a webinar, blog post or on social media ✔️ Host an internal recap to share key insights and connect them to your team’s work ✔️ Turn questions or conversations from the event into content or targeted outreach ✔️ Share insights from the event in an email newsletter ✔️ Add relevant new contacts to your email list so you can stay visible with them ✔️ Create a simple system to stay in touch with the people who matter most ✔️ Review the attendee list and reach out to people you didn’t meet ✔️ Follow up with speakers you admired, even if you didn’t connect in person ✔️ Identify one trend or theme you kept hearing across conversations and proactively share that perspective with clients or colleagues You already put in the time and energy to be there. This is how you carry that momentum forward. Which of these ideas resonated most with you? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment #PersonalBrandingTips